Auckland, New Zealand – The Interactive Advertising Bureau New Zealand (IAB New Zealand) has appointed Angelina Farry as the organisation’s new chief executive officer.
Angelina brings with her over 20 years of experience in the New Zealand advertising industry. She has worked for large network agencies, including DDB Aotearoa, Saatchi & Saatchi, and TBWA\NZ Group.
She previously served as the managing director of TBWA\NZ Group’s Eleven. She has also previously run her own agency business.
In her new role, Angelina will work closely with the IAB New Zealand Board, including chair and Warner Bros senior manager of digital Stephen Old, TVNZ general manager digital commercial Robert Hutchinson, Google head of platforms Craig Whitaker, Mi9 managing director Rhys Heron, MediaWorks general manager digital and operations Gareth Codd, NZME chief digital and publishing officer Carolyn Luey, head of Meta Spencer Bailey, Stuff managing director brand connections Matt Headland, and MetService general manager interactive Craig Delany.
Commenting on the appointment, Stephen Old said, “The IAB New Zealand sits in a unique position within the digital advertising industry, connecting our members across the entire value chain, from advertisers, advertising agencies, publishers, research, recruitment, and tech companies. Shaping our industry is important to us, and we’re excited to have Angelina join the team with her extensive leadership and communications industry experience.”
Also speaking on her new role, Angelina shared, “There is some incredible work being done by New Zealanders in the digital space, and globally, innovation is moving at an unprecedented pace. It’s an exciting time to be joining the team, and I’m looking forward to working closely with the board, the councils, and the IAB’s global network to empower Kiwi businesses to thrive in a digital economy.”
“The IAB New Zealand plays a key role in the nation’s digital growth, and membership enables local businesses to be part of that conversation. We are looking forward to rolling out a comprehensive calendar of activity and events to help our members upskill, connect, and drive their businesses forward,” she added.
