Category: Marketing
The new agency model combines LOTUS’ expertise in representing destination, placemaking, and lifestyle brands since 2007 with W's comprehensive services across all forms of earned media.
The Interactive Advertising Bureau New Zealand (IAB New Zealand) has appointed Angelina Farry as the organisation’s new chief executive officer.
In his new role, McCarten will be leading operations in the region as it embarks on its next phase of growth, and will have the remit to manage APAC with an initial focus on Australia, New Zealand, Southeast Asia and Japan.
Mastercard appoints Dheeraj Raina as new VP, head of integrated marketing and communications for SEA
In his new role, Raina will bring his deep marketing experience and expertise to facilitate strategic marketing, partnerships and activations for Mastercard in the region, which comprises 10 markets.
Riot Games, an American video game company, has announced they will cut off 11% of their staff around the world as they make critical adjustments for the future of the company.
Digimind also noted that a significant portion, approximately 20%, of recent Twitter conversations related to Starbucks reflects a noteworthy sentiment of dissatisfaction, prominently featuring the term 'boycott.'
Through this partnership, Bidmath will be in charge of Gatsby/Gardenia's marketing initiatives on Amazon, the e-commerce site in India. Later on, it is anticipated that the partnership will develop to include additional major markets, providing a comprehensive plan for boosting online business visibility...
Converge has announced a partnership with mobile phone and gadget retailer TL Sales and Management Services Inc. (TLSMS) to expand its distribution network, therefore expanding the provider’s retail network reach across 200 stores nationwide.
Around 79% of consumers in APAC are influenced by non-promotional content that shows a product’s value rather than discounts, a report from TikTok revealed.
Quantcast, the worldwide advertising technology business, has announced three new senior positions for its Singapore office. In response to consistent expansion across its APAC businesses. The three appointments will take effect immediately.
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