Category: Marketing
Commerce media company Criteo and agency network dentsu have announced an expanded global partnership to enhance commerce and performance media campaigns.
Indonesia – Cheil Indonesia has released a new report offering a deep dive into the mindset of Gen Z in Indonesia, shedding light on how this generation is reshaping the definition of ‘cool’ through authenticity, purpose, and intentional digital behaviour. The report reveals that Indonesian Gen Zs associate...
Creative and media agency Tilt, a subsidiary of HM International Holdings Limited, has been appointed as the agency partner of the PAP Community Foundation (PCF) following a competitive pitch.
Droga5 ANZ, part of Accenture Song, continues to build on its regional creative leadership, boosting its trans-Tasman creative firepower.
Singapore – Somersby, the cider brand under Carlsberg Group, has launched a new brand campaign in Asia featuring YEONJUN, a member of the K-pop group TOMORROW X TOGETHER (TXT), as its regional ambassador. The campaign, titled “No Nonsense”, debuts with a short film that leans into a light-hearted and...
The 'Everyone Welcome' filter is part of PropertyGuru’s broader, ongoing effort to create a more inclusive property market.
Beauty brand Garnier has been appointed as the exclusive skincare partner of the first EA Sports FC Mobile Festival.
Indonesia – Netcore Cloud is set to expand its operations in Indonesia, marking a decade in the market by reinforcing its local presence with a new data centre and an expanded in-country team. The move underscores Netcore’s ongoing investment in the market, aligning with its broader APAC growth strategy....
Hong Kong – Telehealth platform Noah has partnered with creative agency BBH Singapore to launch a bold new campaign that puts men’s sexual health in the spotlight—using a giant inflatable installation along Hong Kong’s iconic harbourfront. The installation depicts a pair of oversized inflatable balls...
In an exclusive interview with Franchette Chingcuanco-Cardona, the recently appointed chief marketing officer at Singlife Philippines, she shares how she aims to engage more Filipinos with financial planning, enabling them to access relevant financial solutions.
