Category: Marketing
Changi Airport Group (CAG) has organised a sing-along event in Jewel Changi Airport to bring together Swifties, Taylor Swift’s fans, in celebration of their wildest dreams ahead of the superstar’s upcoming concert in Singapore.
The new global purpose reflects Fujifilm Group’s role in bringing smiles to the world through innovative products for the past 90 years and the goal for the entire Fujifilm group to guide employees, customers and the community toward a shared future.
The campaign, conceptualised by BMF and Orchard, Tourism Tasmania launched a new platform that invites people to turn their weird and wonderful ideas into very real art, created by very real Tasmanian artists to highlight the Tasmanian way of life and the reasons to visit; it’s craft, passion, realness,...
Made possible in collaboration with Singapore based second-generation Feng Shui astrologer Clement Lim from Kang Li Feng Shui, Tinder’s guide shares tips and insights for singles to enhance their dating luck during the peak season.
Bowel Cancer Australia has teamed up with creative advertising agency Clemenger BBDO in their latest social and PR-led campaign that involves ‘Irregular Chocolates’ and spreading awareness on the topic of bowel cancer.
In a recent exclusive interview with MARKETECH APAC, Kavak shared that his leadership will focus on two areas: team leadership and strategic oversight. In it, he will be dedicated to recruiting, managing, and developing a high-achieving marketing team, as well as crafting and executing the overall marketing...
Conceptualised by MullenLowe TREYNA, Closeup’s campaign reimagines the song in 2024 for a new generation with singer Adie’s vocals and the love team of Donny Pangilinan and Belle Mariano, affectionately known as DonBelle, in the film.
General insurance provider Real Insurance has awarded its creative account to independent advertising agency Paper Moose in Australia.
The state of e-commerce today is characterised by unprecedented growth, innovation, and transformation. As the e-commerce landscape continues to evolve quickly, the need for continuous learning and collaboration has never been more crucial for businesses to stay on trend and thrive in today’s econom...
To help navigate through this phenomenon, global cloud communications platform Infobip, with market intelligence firm IDC, have teamed up with MARKETECH APAC to present the report, ‘Revolutionizing Customer Experience through the Power of Conversational Commerce’, providing guidance to marketers and...
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