Category: Marketing
Dentsu Creative will spearhead a wide spectrum of services across digital and mainline platforms for Motorola.
It also noted that a significant portion of marketers surveyed failed to evaluate digital media buys against core quality metrics, with only 17% evaluating critical effectiveness indicators like brand suitability, viewability, fraud, or if the ad was served in the intended geography.
Jollibee is once again creating emotions with two new #MyKwentongJollibee short videos, ‘30 Dates’ and ‘To Love Again', which are intended to capture the spirit of love this Valentine's season. The beloved brand continues to strive to tell true love stories by sourcing narratives directly from the people...
The subscription economy grew by more than 300 per cent between 2012 and 2019. And it’s continuing its meteoric rise thanks in large part to Amazon Prime making subscriptions a part of everyday life for many Australians.
SeenThis, an adaptive streaming technology firm, today announced the appointment of Michael Krawczyk as commercial director for Australia and New Zealand. The company also announced the addition of four new employees to its APAC team, which include Wen Jing Toh as sales manager for Southeast Asia, Ain...
While digital out-of-home (DOOH) has taken centre stage in recent years, static OOH continues to be in high demand. Currently, static OOH accounts for around 70% of the current OOH market inventory. This is according to the latest report from Broadsign, putting focus on critical insights into the current...
The apparel collection is an extension of Mandai Wildlife Group’s ‘Choose Good with Mandai’ campaign to raise awareness about how people can collectively protect nature and wildlife by making conscious choices daily.
The film follows Berlin-based travel photographer Julia Nimke, as she challenges herself to shoot, curate, and edit her very own photography exhibit pieces on her flight with Singapore Airlines.
In a recent LinkedIn post, he stated that he continues to have full vested interests in the success of Carousell as a co-founder, board director and shareholder, and have full confidence in their business and leadership team.
Lotame Collaborate, available through Spherical, is an end-to-end data collaboration platform that allows media owners and digital marketers to leverage first-party data within their businesses and with partners. The platform recognizes changing privacy regulations and provides digital marketers with...
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