Category: Marketing
The Management Association of the Philippines (MAP) has teamed up with communications group DDB Group Philippines to encourage Filipinos to vote during the elections.
Marketers in Southeast Asia (SEA) are prioritising retention (65%) and brand building (64%), according to a report from partnership management platform impact.com.
India – To mark Mother’s Day, DCM Shriram Foundation has launched a poignant digital campaign highlighting the urgent issue of high-risk pregnancies and the pressing need for accessible maternal healthcare in rural India. Part of the Foundation’s Khushali Sehat (Mother & Child Health Program), the...
Since launching in March, ACAM has gained traction as a national initiative designed to ensure every marketer in Australia can confidently and responsibly adopt AI.
Dentsu Creative Vietnam has launched a new campaign for Carl Zeiss Vietnam Ltd.’s new laser vision correction (LVC) technology.
Hong Kong – The South China Morning Post (SCMP) has launched ‘Morning Studio Amplified’, a new advertising solution that extends branded content created by its in-house team to external platforms, including connected TV, digital outdoor displays, and YouTube. Kevin Huang, chief operating officer at SCMP,...
India – Breaking away from conventional portrayals of motherhood, Vinod Intelligent Cookware has unveiled a poignant Mother’s Day campaign that challenges the long-standing association between mothers and the kitchen. The campaign, developed in partnership with Network Advertising and Ten Films, centres...
Hong Kong – Moroccan coffee brand Bacha Coffee has opened its first full-concept location in Hong Kong, marking its debut at Harbour City with a flagship offering over 200 varieties of 100% Arabica coffee and traditional coffee service. Spanning 2,500 square feet and overlooking Victoria Harbour, Bacha...
L'Oréal Travel Retail has unveiled the first A.G.E Lab of its medical aesthetic skincare brand, SkinCeuticals, at Changi Airport.
India – Dentsu India has named John Thangaraj as chief strategy officer – creative & media, reinforcing its commitment to uniting creative excellence with media effectiveness to deliver impactful client outcomes. In his new role, Thangaraj will be tasked with bridging dentsu’s creative and media...
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