Category: Marketing
Vietnam – VinFast has entered a strategic partnership with Indonesian service provider PT Penta Artha Impressi (Bengkel BOS) to enhance customer service and support the growing adoption of electric vehicles (EVs) across the country. Under the agreement, 12 Bengkel BOS service workshops will be authorised...
The films – Mirror Mirror, Four Legged Friend and Magnetic Boy – are directed by FINCH’s Dougal Wilson in his first Australian production and commercial project since 2018.
Havas Media Network Singapore has appointed Kenny Yap as chief executive officer (CEO) of Havas Play as part of its series of leadership changes to advance growth.
Said campaign, in a nod to the smoky flames from the grill, featured the pizza being launched with a smoke projection billboard above a Pizza Hut store in proximity of one of Kuala Lumpur’s most popular Ramadan bazaars, driving traffic towards the outlet.
Hong Kong – To mark its 160th anniversary, HSBC has partnered with Omnicom Media Group (OMG) Hong Kong and its creative arm Fuse to unveil a bespoke Rube Goldberg Machine installation at the iconic HSBC Main Building. For the campaign, OMG Hong Kong enlisted local kinetic mechanism artist Joseph Chan...
Investment holding company DoubleDragon has announced its acquisition of a 35% stake in retail company MerryMart Consumer Corp.
UM’s remit includes all media duties such as strategy, planning, buying, research, and data and analytics for TCP Red Bull across Malaysia. This news comes following a competitive pitch review.
The Securities and Exchange Commission (SEC) of the Philippines and the BDO Foundation have joined forces to help Filipinos fight against investment scams.
Australia – Special has appointed acclaimed creative duo Peter Defries and Alan Wilson as regional group creative directors for Uber and Uber Eats, further strengthening its leadership across the APAC region. Defries and Wilson bring 14 years of creative partnership to the role, returning to Australia...
Conceptualised alongside The Secret Little Agency (TSLA), the campaign’s local expressions bring the global tagline to life by showcasing how hospitality manifests across cultures.
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