Category: Marketing
Conceptualised alongside WPP Open X and led by Ogilvy Singapore, the music video tells the story of two legends meeting for the first time and having an epic night out with Bangkok street food and Ice-Cold Coke – creating the ultimate ‘Recipe for Magic'.
Sydney-based Wholegreen Bakery has teamed up with independent advertising agency The Hallway to produce a deliciously edible Coeliac-Australia-accredited ‘Cardboard Cake’ that will make gluten-free doubters and sceptics eat their words, quite literally.
Celebrating its 40th anniversary, KFC Thailand has launched the first-ever Spicy Relief Hotline to support Thai diners who will try their intensely spicy but limited edition ‘Kai Jai Ded’ menu.
HSBC has partnered with MSL to launch its newest brand campaign, "Make Your Next Move. Make Your Mark." Under the campaign, HSBC will orchestrate the latest advertising endeavour, which will act as a rallying call for Hong Kong residents.
Building on Tinder’s "There's no wrong choice, Tinder." brand message in Korea, the campaign focuses on Gen Z’s quest for honesty and authenticity through real-life stories of one of Korea’s rising stars, in addition to real stories of actual Tinder users.
The campaign, executed alongside BBH Singapore and The Shophouse @ Publicis, features the 3D out-of-home billboard that shine the spotlight on some of the country’s unique and multifaceted offerings and provides a whimsical take on three iconic Singapore experiences.
The platform, which aims to improve lives by the force of sport, will act as an online fundraising portal to support both existing and future Paralympians in achieving their athletic goals.
This collaboration with Banksia marks a pivotal moment as the GO Group marks its foray into the Asia Pacific and Australasia regions, solidifying its position as one of the largest networks of independent agencies in the world.
This renaming exercise will officially see ‘Carro’ be incorporated across myTukar’s range of products and services, marketing materials and physical signages across Malaysia - a process that will take place across several months.
Hang Seng Bank has partnered with DDB Group Hong Kong for its latest anti-fraud campaign that uses Cantopop songs to help customers identify sophisticated financial scams.
