Category: Marketing
Collaborating with the creative solutions agency Leo Indonesia, Lay’s campaign highlights its return for good.
Robbins, who previously served as the agency’s national executive creative director, brings 25 years of experience in the industry to the role.
To align with local preferences and cultural norms, Chili’s Indonesia operates under a no‑pork, no‑lard, no‑alcohol policy—a concept previously implemented across more than 65 locations in the Middle East.
Carreon brings extensive experience in consumer and corporate PR, brand building, and campaign strategy. She will oversee local operations and spearhead the agency’s growth in the country alongside a growing team.
As an operator of diverse F&B concepts, Hextar Retail Berhad brings local market expertise and operational capabilities to support TamJai Mixian’s rollout.
Creative agency Connecting Plots has collaborated with Australian TikTok comedian Maddy Macrae for its latest campaign.
The campaign supports SGSecure’s overarching mission to prepare Singaporeans for the evolving threat landscape. As part of this national initiative, the films urge the public to remain alert, recognise danger signs, and know how to respond effectively in emergencies.
Creative agency LePub Singapore has named Jordan Price as its chief strategy officer, strengthening its leadership team.
These new partnerships span services such as digital performance, SEO, analytics, and consulting. The agency was selected for its strength in managing complex, multi-market programs with a focus on strategy and measurable business outcomes.
Havas has unveiled a new joint venture between HAVAS Red and H/Advisors in Singapore, aimed at delivering a comprehensive communications offering that merges strategic corporate expertise with public relations, social, experiential, and content capabilities.
