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Category: Marketing

Breast Cancer Foundation appoints SPRG as official PR agency of record in Singapore
Breast Cancer Foundation appoints SPRG as official PR agency of record in Singapore
Posted on March 15, 2024
by Brandon Yulolo
Through the partnership, SPRG will be developing myriad communications strategies and handling media relations and outreach to build brand awareness and credibility for the Breast Cancer Foundation in Singapore.
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Malaysia Airlines, Google team up to enhance digital and tourism growth in MY
Posted on March 15, 2024
by MARKETECH APAC
Expanding on its commitment to promoting Malaysia as a core hub for international travellers, the dynamic relationship marks Malaysia Airlines' drive towards digitising its commercial advancement to promote growth and demand from important markets. 
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Discovery Channel teams up with Genshin Impact for nature benefit collaboration
Discovery Channel teams up with Genshin Impact for nature benefit collaboration
Posted on March 15, 2024
by Teddy Cambosa
For both brands, this collaboration is driven by their shared passion for exploring the marvels of nature. Their joint efforts aim to raise environmental awareness whilst highlighting the fragile, endangered habitats of planet Earth.
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Adobe leads discussion on role of GenAI in marketing; joins as platinum sponsor for “What’s NEXT 2024 Marketing” conferences in SG, PH
Posted on March 14, 2024
by Aliza Carmona
Adobe is proud to announce its participation as platinum sponsor for MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” and “What’s NEXT 2024: Marketing in the Philippines”.
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IBM announces layoffs across marketing, comms staff
IBM announces layoffs across marketing, comms staff
Posted on March 14, 2024
by Teddy Cambosa
According to media reports, the IBM layoffs were made by the company’s chief communications officer Jonathan Adashek in a meeting that only lasted seven minutes amongst those in the marketing and communications teams who will be affected.
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SPH Media revitalises brand identity, puts heritage and progression at centre
SPH Media revitalises brand identity, puts heritage and progression at centre
Posted on March 14, 2024
by Teddy Cambosa
The brand refresh is another milestone for SPH Media’s transformation journey, on digitalisation, audience engagement and talent development, which started two years ago. Throughout the journey, it remained steadfast in its mission to be the trusted source of news on Singapore and Asia.
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Decathlon moves people with purpose in latest brand refresh efforts
Decathlon moves people with purpose in latest brand refresh efforts
Posted on March 14, 2024
by Brandon Yulolo
Made with creative agency Wolff Olins and AMV BBDO, Decathlon presents an overhauled strategy, visual identity, and overall brand experience, redesigned to more clearly align its 85 ‘in-house’ brands with the overarching Decathlon brand.
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Love, Bonito’s latest brand refresh focuses on Asian women representation globally
Love, Bonito’s latest brand refresh focuses on Asian women representation globally
Posted on March 14, 2024
by Teddy Cambosa
Fronting the Love Bonito brand refresh campaign is a line-up of Asian women, specifically chosen for their personal stories and outlook that strays from what a stereotypical Asian woman should be or look like.
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HKT, AIS, Globe, Optus, Singtel, Taiwan Mobile and Telkomsel launch first ever cross-border telco rewards programme
HKT, AIS, Globe, Optus, Singtel, Taiwan Mobile and Telkomsel launch first ever cross-border telco rewards programme
Posted on March 13, 2024
by Brandon Yulolo
This collaboration between the companies aims at delivering greater value to eligible customers when they travel to Hong Kong, Thailand, the Philippines, Australia, Singapore, Taiwan or Indonesia where the telcos are respectively based.
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Constant Contact appoints new executives to reinforce growth in APAC
Constant Contact appoints new executives to reinforce growth in APAC
Posted on March 13, 2024
by Brandon Yulolo
In their new roles, both Smith and Whitmore will be supporting the company’s commitments to rapid growth and the support of small businesses across the APAC region.
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