Category: Marketing
For our latest Top Story story of this year, we spoke with Khairul Mondzi, executive creative director at BBH Singapore to learn more about the creative process for this outdoor campaign, and what’s next for their campaign work with STB for its “Made in Singapore” campaign.
OpenMinds Digital, led by Michelle Phang and May Lee, is dedicated to providing digital transformation consulting services in Malaysia. By providing consulting and digital marketing services, the company assists small and medium-sized businesses (SMEs) as well as multinational corporations (MNCs).
In his new role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy along with driving new business opportunities to accelerate revenue growth across the region.
In an exclusive conversation with MARKETECH APAC, Loy noted that he will take charge of spearheading strategic initiatives for FairPrice Group aimed at enhancing the efficacy and reach of their retail media endeavours.
Contemporary global creative and media agency VaynerMedia has announced the launch of its consulting products in the Asia Pacific region, designed to bring social to the centre of marketing.
Havas Red Philippines, the PR arm of Havas Ortega Group, has unveiled SWAY, an influencer marketing arm focusing on influencers and their subcultures.
Philippine Commission on Women’s latest campaign a stark reminder to fight child exploitation online
At the centre of this campaign are multiple films designed to educate the public on the rampant exploitation of children online under the public noses, and the importance of reporting suspicious activity. These films serve as a rallying cry for individuals, companies, and organizations across all sectors...
Petron Malaysia has partnered with Ogilvy Malaysia for an emotionally-charged Petron Raya Festive film that depicts the realities of a divorced family and finding harmony in differences.
According to the report, social media users in Southeast Asia are all above the global average in terms of usage rate, and that the Philippines, Indonesia, and Vietnam took all three of the top spots in the latest rankings for percentage of internet users playing video games worldwide.
7-ELEVEN has partnered with The Shout Group’s creative arm, FCB SHOUT, for its latest campaign, which features a live-action music video and a new brand ambassador.
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