Category: Marketing
Thailand – Minor Hotels has unveiled a major brand transformation, evolving into a guest-centric masterbrand focused on delivering innovative and meaningful hospitality experiences. Minor Hotels’ transformation, driven by a new brand identity, enhanced digital experience, and streamlined loyalty and...
Composite insurer Income Insurance has launched a drive-in comedy show for electric vehicle (EV) users in Singapore.
The revised framework will introduce new requirements for finfluencers who independently promote capital market products and services without being engaged as marketing agents by an advertiser.
India – Buzzlab, the content-led growth consulting firm, has named Harish Shetty as its new client services director, bringing over 12 years of expertise in advertising, brand marketing, and integrated campaigns. A seasoned expert in brand and go-to-market (GTM) marketing, Shetty has a proven track record...
Media company Hepmil Philippines has appointed Joanna Chan Mojica as chairperson of the board to lead the company’s growth in the advertising industry
Australia – Vaseline has launched a TikTok short film campaign with creator agency Amplify, enlisting emerging filmmakers from Australia and South Korea to showcase its lip care range in fun, unexpected ways. The short film campaign follows characters in unexpected, extreme scenarios—like being trapped...
Their Reverse Osmosis Water Stations feature Aquaporin Inside™ water purification technology, a technology tested in collaboration with NASA and ESA for aerospace applications.
Non-profit organisation Youthline is calling on Singaporeans to ‘wear a heart’ in its latest campaign, raising awareness and funds for its helpline and counselling services.
The strategic hire will strengthen the company’s presence as Wasserman has been operating and bringing global clients to market since 2006, servicing partners in both Australia and New Zealand across marketing and live events, talent representation and sales.
India – Madison Media, a unit of Madison World, has been appointed as the media agency of record (AOR) for Nexus Select Malls, taking charge of its traditional and digital media strategy. Nexus Select Malls, India’s first real estate investment trust (REIT), is one of the country’s largest mall operators,...
