Category: Marketing
LVMH has started incorporating Alibaba Cloud's generative AI capabilities, such as Model Studio (Bailian), an extensive AI model-building platform, and Qwen, Alibaba's proprietary large language model, as part of its innovation quest. The luxury Maison's dedication to remaining innovative is highlighted...
Featuring the film's stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), the campaign shows fans how Heineken Silver is the perfect bridge to help resolve the bitterness amidst the iconic feud between the two characters.
Set to the pulsating beat of GreedyBoy’s specially composed track, Heckler Singapore joined forces as VFX partner on the striking video produced by Studio Birthplace – a Singapore-based creative agency focused exclusively on planet-positive projects.
In an exclusive conversation with MARKETECH APAC, Khoo also added that by leveraging the company’s data, he will be able to create cohesive and actionable strategies in line with FrieslandCampina’s current business strategy, as well as being able to drive effective decision-making across the organis...
Launched across television and social media platforms, ‘Unfading Memoirs’ features beautifully curated experiences from different travellers’ perspectives, and aims to inspire audiences to advocate these extraordinary destinations.
This initiative is expected to positively contribute to the growth of Philippine tourism by making it easier for Thai and Southeast Asian tourists to explore the country's exciting destinations. It is in line with Traveloka's commitment to helping the tourism industry in Southeast Asia recover from the...
Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing mix, and 93% of businesses report winning customers as a direct result of video content.
MARKETECH APAC spoke exclusively with CCAC, alongside Ace Saatchi & Saatchi, to discuss the collaborative effort on the creation of ‘Carrier Cool Spot’ and the broader implications of this innovative project for experiential marketing and urban design.
The funding round was led by Burda Principal Investments alongside Sfermion, Gold House, CMT Digital, and Superscrypt.
In addition to growing Zitcha’s Australian and New Zealand business, Forsyth will help lead its push across Asia to empower retailers to monetise their onsite, offsite and in-store media assets.
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