Category: Marketing
Singapore – Global trend forecaster WGSN has expanded access to its AI-powered fashion buying platform to buyers in Asia’s key markets, including India, China, Japan, Korea, and Southeast Asia. The WGSN Fashion Buying Platform combines predictive analytics, AI modelling, and trend intelligence...
Manila, Philippines — Effective July 31, 2025, the rural bank formerly known as SeaBank Philippines Inc. took MariBank Philippines Inc. as its new name, a change that is part of the integration into the Maribank Singapore Private Limited banking group. In a statement provided on Facebook, the rural bank...
United States – Ford Motor Company has introduced Ready Set Ford™, its first new global campaign in more than 15 years, signalling a bold new era for the brand and a renewed commitment to customers worldwide. The Ready Set Ford campaign is designed to spark confidence and help people feel ready...
Mongolia – Edelman has launched “Go Mongolia”, a new national brand film aimed at raising Mongolia’s global profile while strengthening national pride. The 2.5-minute film highlights Mongolia’s landscapes, cultural heritage, and economic potential, positioning the country as a destination for tourism,...
Aiming to highlight the experience of Malayalis celebrating the Onam festival away from home, Google has released the film ‘Onam is where you are’, conceptualised by creative agency Talented, directed by Devika Mahajan, and produced by Happy Crew Films. The film is presented from the perspective of a...
Singapore – The Central Provident Fund (CPF) Board and MoneySense, in partnership with McCann Worldgroup Singapore, have launched a new national initiative titled “Make Every Day Matter. Plan Your Life Story”. The CPF Plan Your Life Story campaign encourages Singaporeans to take greater control of their...
China – Budweiser has unveiled a new campaign in China that follows the story of a shy concertgoer whose unexpected crowd-surfing journey takes him from the sidelines to the spotlight on stage. Developed by Africa Creative DDB and directed by Henry Scholfield through HAMLET China, the campaign highlights...
Running from mid-August to mid-September 2025, 'Ini Rumah Kita' spans social media, in-store activations, and digital out-of-home billboards along LDP, Sprint, and Federal Highway.
Singapore – Omnicom Media Group (OMG) Singapore has named Daisy Huang as its new head of strategy, consolidating the strategic functions of all OMG agencies under her leadership. In her expanded role, Huang will oversee innovation, product development, and updates, while driving strategic training and...
Taiwan – Havas Health Network has launched Havas Health in Taiwan, marking an expansion of the group’s presence in the Asia-Pacific region. The new agency will operate within the Havas Taiwan Village, a model that brings together creative, media, and health capabilities under one framework. The structure...
