Category: Marketing
Hong Kongers can look forward to a specially-curated inventory of ‘brand new with tags’ (BNWT) women’s fashion from popular Singapore and other leading Southeast Asian brands, which are otherwise unavailable in the Hong Kong market.
Around 70% of Singaporeans have adopted carrying a reusable shopping bag as a common practice to cut back on plastic use, a survey from YouGov revealed.
Today, Singapore serves as a central operations centre for Apple in the region, and is a hub for critical roles in software, hardware, services, and support. The country is also home to three vibrant Apple Store locations.
Petite Fleur's decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta.
With Malaysia standing as the heart of Southeast Asia’s e-commerce hub, the demand in the market for being up to date on the latest innovations and strategies in the e-commerce realm grows more significant with each passing day.
Tilt Agency, a digital marketing and creative media agency, announced significant appointments in its creative solutions for clients across all industries. It kicked off with the appointment of Karn Singh as the new group creative director of Tilt.
MARKETECH APAC spoke exclusively with the team at TBWA\Media Arts Lab Singapore to learn more about the agency’s creative strategy for this campaign and how it effectively leverages the cultural significance of Hari Raya to resonate with Malaysian audiences.
In a bold and disruptive campaign by Dentsu Creative, Gulf Oil has decided to hand over the reins of its advertising to the fans, giving them a chance to showcase their love and loyalty for the team, while the players focus on their training and the game.
In an exclusive interview with MARKETECH APAC, Gaxiola said that the firm aims to come to the pitching table with a gaming ecosystem solution first, and not some big budget TV commercial.
The 'In Her Name' campaign by LUX aims to change the way women are named by creating 100 names reflecting the essence of femininity today, drawing inspiration from classical literature, positive connotations, and the evolving landscape of societal development.
