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Category: Marketing

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Income Insurance showcases cat-like flexibility of investment products in new campaign via BBH Singapore, Publicis Chemistry
Posted on June 25, 2024
by Aliza Carmona
Income Insurance has partnered with BBH Singapore and Publicis Chemistry for its latest cat-themed campaign that highlights the flexibility of its investment products for customers.
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Atome Financial secures growth debt facility from EvolutionX to drive profitable expansion in SEA
Atome Financial secures growth debt facility from EvolutionX to drive profitable expansion in SEA
Posted on June 25, 2024
by Teddy Cambosa
The new facility will drive expansion of the company’s profitable regional credit portfolio and support the launch of new products such as savings, lending, insurance, and Atome Card (Pay Later Anywhere) in markets including Singapore, Malaysia, the Philippines, and Indonesia.
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SK-II reimagines its heritage with launch of new immersive concept store in Malaysia
SK-II reimagines its heritage with launch of new immersive concept store in Malaysia
Posted on June 25, 2024
by Brandon Yulolo
Through this store, SK-II’s retail experience is reimagined for guests to immerse in the miracle world of ‘PITERA’, SK-II’s prized component, as they uncover the stories behind the house of SK-II – from the fabled origin story of SK-II to the decades of craftsmanship, skin science discoveries and skincare...
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Hepmil Philippines strengthens creator network with new production hub, content lineup
Posted on June 25, 2024
by Aliza Carmona
Hepmil Philippines, a technology-driven media company behind the popular digital platform PGAG, has unveiled its latest production hub in Makati City, along with an exciting lineup of diverse and innovative content.
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E-Commerce Marketing Series: Immersive and interactive—why retail marketing in 2024 must embrace hybrid
E-Commerce Marketing Series: Immersive and interactive—why retail marketing in 2024 must embrace hybrid
Posted on June 25, 2024
by MARKETECH APAC
Although still in its infancy, retail marketers can still begin exploring genAI and machine learning technology for product discovery and personalisation for consumers based on user history and first-party data. 
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Etiqa Insurance, Asiaray drive commuter engagement with opening of latest Singapore transit line
Etiqa Insurance, Asiaray drive commuter engagement with opening of latest Singapore transit line
Posted on June 24, 2024
by Brandon Yulolo
To contribute to the success of the opening, Etiqa Insurance Singapore added a station dominance concept to give a distinct feel to the station, with an interactive game by adtech company Asiaray to engage commuters.
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Youthline, PleaseStay Movement
Youthline, PleaseStay Movement launches initiative via MullenLowe SG shedding light on youth suicide impact
Posted on June 24, 2024
by MARKETECH APAC
As part of the initiative, a film called "The Rooms That Remain" was released that reconstructs the bedrooms of three young Singaporeans who sadly committed suicide. These private areas, which are brought to life by the memories that their families have preserved, provide a moving window into the lives...
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CoComelon
OMD Vietnam, Sanofi CHC team up with Moonbug Entertainment to feature Cocomelon branded content
Posted on June 24, 2024
by MARKETECH APAC
It consists of a creative 60-second song and animation in which Baby JJ and his mother Melissa use Lactacyd during bath time. Additionally, it includes on-pack branding and e-commerce activations in Vietnam, the Philippines, and Indonesia. 
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Multi-country strategic partnership by SEA media groups to advance ESG awareness in the region
Multi-country strategic partnership by SEA media groups to advance ESG awareness in the region
Posted on June 24, 2024
by Teddy Cambosa
The launch of A-EPIC marks a watershed moment for the three media partners which are taking on a shared mission to drive influence of ESG principles in facilitating the region’s green economic growth. 
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Sealy taps GO Communications for latest digital and social media campaign
Sealy taps GO Communications for latest digital and social media campaign
Posted on June 24, 2024
by Brandon Yulolo
The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The tagline serves as a central theme, communicating the luxurious and life-enhancing benefits of Sealy’s high-quality products and “Posturepedic” technology...
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