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Category: Marketing

Tiger Broker
Tiger Brokers appoints DDB Group Hong Kong to handle creative, social media mandate for Tiger Trade
Posted on May 31, 2024
by MARKETECH APAC
DDB Group Hong Kong has acquired the creative and social media accounts for Tiger Brokers' Tiger Trade trading platform. The agency will be in charge of all 2024 communications, including strategy and creative for branding, production, promotion, and social media. 
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Anthony Baker promoted to managing director at R/GA Japan
Anthony Baker promoted to managing director at R/GA Japan
Posted on May 31, 2024
by Teddy Cambosa
This strategy centres on intersecting expertise in strategy, brand, design, communications, and technology in unique and effective ways. 
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smf-campaign
Singapore Maritime Foundation unveils new immersive campaign showcasing diverse career paths in maritime industry
Posted on May 30, 2024
by Aliza Carmona
The Singapore Maritime Foundation (SMF) has launched its latest talent attraction campaign that illustrates the exciting and purposeful career pathways into Singapore’s global and dynamic maritime industry.
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Anytime Fitness
Anytime Fitness unveils 'Find Your Fit' audio campaign with unique gym-goer soundscapes on Spotify 
Posted on May 30, 2024
by MARKETECH APAC
Anytime Fitness Australia and The Hallway have released a new audio campaign for Anytime Fitness using the Find Your Fit creative platform, which the partnership launched late last year. This ad, which runs on Spotify and targets listeners across Australia's most popular music genres, has a cast of distinct...
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PayPal unveils new leadership to drive creation of advertising platform
PayPal unveils new leadership to drive creation of advertising platform
Posted on May 30, 2024
by Teddy Cambosa
Both Grether and Anderson will report to Diego Scotti, EVP and general manager fo consumer group and global marketing & communications at PayPal.
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LG-campaign
LG’s new campaign aims to boost positivity in social media feeds worldwide
Posted on May 30, 2024
by Aliza Carmona
LG Electronics (LG) has launched its latest global campaign called ‘Optimism Your Feed’ which helps bring more balance to social media feeds with positive social media content.
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UM Canteen
Non-profit organisation Canteen appoints UM Australia to amplify support for people affected by cancer
Posted on May 30, 2024
by MARKETECH APAC
UM's Canteen responsibilities include performance, above-the-line media strategy, planning, and purchasing. The goal in this mandate is to grow supporter numbers in order to reach more young people impacted by cancer.
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Epson’s revitalised brand message for SEA focuses on being ‘engineered for good’
Epson’s revitalised brand message for SEA focuses on being ‘engineered for good’
Posted on May 30, 2024
by Teddy Cambosa
The shift from its former brand message ‘It's In the Details’ heralds a new purpose for Epson to go beyond product excellence and leverage on technology as a way to enrich communities.
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the-monkeys-appointment
The Monkeys names ex-Goodby Silverstein & Partners duo as new associate creative directors
Posted on May 30, 2024
by Aliza Carmona
The Monkeys, part of Accenture Song, has bolstered its creative department with the appointment of former Goodby Silverstein & Partners creative team members Lennie Galloway and Thomas Gledhill as its new associate creative directors.
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Singapore’s Gambling Regulatory Authority appoints AKIN as creative agency of record
Singapore’s Gambling Regulatory Authority appoints AKIN as creative agency of record
Posted on May 29, 2024
by Brandon Yulolo
This partnership marks a significant step in GRA's digital communications journey to raise awareness of the role of GRA and increase the visibility of the GRA brand.
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