Category: Marketing
Singapore – Swedish fashion giant H&M has appointed IPG Mediabrands’ specialist unit, Team Mavericks, as its media agency of record across East Asia, following a highly competitive pitch covering Singapore, Japan, South Korea, Malaysia, Vietnam and the Philippines. The win marks the first time H&M...
Manila, Philippines — Creative agency GIGIL staged an eye-catching activation for the second season of Netflix’s hit series ‘Wednesday’, transforming the Venice Grand Canal Mall in Taguig City into a dark spectacle inspired by the show’s signature imagery. Drawing from the series’ theme of mystery and...
Timmy Bankole has launched CultureSync Media, a marketing agency that aims to champion innovation, creativity, and authentic storytelling to elevate brands in Asia’s competitive market.
Singapore – Global advertising firm Aleph has expanded its strategic partnership with Reddit, designating the digital media company as Reddit’s exclusive advertising representative across more than 45 markets, including Singapore. The collaboration brings Reddit’s thriving ecosystem of more than 100,000...
Hong Kong – Commemorating 160 years of service, HSBC has opened an immersive exhibition that traces its evolution and enduring relationship with Hong Kong through rare artefacts and interactive displays. Titled “HSBC 160th Anniversary Exhibition: From Stories Long Ago to Visions of Tomorrow”, the public...
Global — Spotify advertising has introduced ‘Tunetorials’, a new campaign designed to turn advertising education into engaging musical lessons. The initiative, using original songs and music videos, shall walk marketers through Spotify’s ad tools, blending educational content with entertainment. ...
The collaboration aims to promote skincare awareness and wellness among players and fans through season-long campaigns, digital content, and community initiatives.
Singapore – Audi Singapore has appointed global integrated communications agency TEAM LEWIS as its public relations agency of record following a competitive pitch. The partnership marks a new chapter in Audi’s brand journey in Singapore, with communications now playing a pivotal role as the company...
Indonesia – VinFast, the automotive brand under Vingroup, has rolled out a nationwide initiative that allows Indonesians to help shape the design of its upcoming electric vehicle (EV) models. Titled “Your Voice, Our Future” (“Suaramu Penentu Langkah Kami”), the program introduces a design voting competition...
Manila, Philippines – 555 Tuna has unveiled its new digital campaign, ‘Rekta’, a lighthearted take on the everyday question of “Ano kakainin natin?” (“What are we going to eat?”) that underscores the brand’s promise of quick, fuss-free meals. Developed in collaboration with independent creative agency...
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