Category: Marketing
Asia Pacific – Lee Jeans has introduced the “The Best Stories Happen in Jeans campaign”, its latest Asia Pacific campaign that celebrates spontaneity, freedom, and authenticity. The campaign presents denim as the backdrop for unscripted moments such as late-night conversations, impromptu road trips,...
In today’s fast-moving digital canvas, marketers work like artists staring at a blank page—full of possibility, but also pressure. Should every bold stroke follow the latest trend to capture fleeting attention, or should brands focus on layering their identity into something lasting, building resonance...
At the same time, local players and global partners are shaping a more competitive ecosystem, while new regulations—such as the digital services tax—signal efforts to create a fairer, more accountable industry. Together, these shifts are positioning the Philippines as one of Southeast Asia’s most dynamic...
The campaign will run across broadcast media, streaming services, online platforms, and social media, with initial placements in the United States and the United Kingdom.
Kuala Lumpur, Malaysia – Malaysia Airlines has unveiled MAYA, Asia Pacific’s first AI-powered digital cabin crew. At the Malaysian Association of Tour and Travel Agents (MATTA) Fair 2025, marking a significant milestone in the airline’s drive to blend technology with Malaysian Hospitality....
United States – Dentsu Creative has appointed John Mescall as its new global chief creative partner, a move that signals the network’s continued focus on creative development at an international level. Mescall, who will be based in New York, will work alongside Yasu Sasaki, global chief creative officer...
The regulator also pointed out that the retail sector in which MAPI operates remains highly competitive, with numerous players providing adequate consumer choice.
United States – Amazon Ads and Netflix have announced a new partnership that will give advertisers direct access to Netflix’s advertising inventory using Amazon’s demand-side platform (DSP), set to launch in the fourth quarter of 2025. The integration will be available in 11 countries, including the...
Hong Kong – 7-Eleven has expanded its ‘Grounds to Green’ upcycling programme through a new farm-to-table collaboration with Foodlink Foundation and local social enterprise New Life Farm, transforming used coffee grounds into fresh produce and two new 7-SELECT juices. The initiative marks the third phase...
Naga DDB Tribal said it remains focused on enhancing its integrated and network capabilities to deliver impactful brand experiences and continue serving as a trusted partner to brands navigating a changing marketplace.
