Category: Marketing
In this latest MARKETECH APAC feature, we recently caught up with Henry Christian, head of loyalty, marketing & partnerships at Metro Singapore to discuss this partnership and what this means for the future of lifestyle retail in Singapore in the years to come.
Ho Chi Minh, Vietnam – Vietnamese consumers are rewriting the rules of online shopping with more prioritisation in customer service, according to report More than half of Vietnamese shoppers (53%) say reliable delivery matters most, outweighing lower fees (45%), and matching calls for better package...
Indonesia – Kelvin Hong has stepped into a new international marketing leadership role, overseeing markets across Asia Pacific, the Middle East, and Africa (APMEA). With a career that spans global FMCG brands and leading QSR players such as KFC and A&W in Southeast Asia, Kelvin brings decades of...
India – The Hong Kong Tourism Board (HKTB) and SOCIAL, a popular café-bar chain operated by Impresario Entertainment & Hospitality Pvt. Ltd has announced the launch of PANDA-MONIUM, a month-long cultural activation running across 45 SOCIAL outlets in India. The initiative, aimed at generating...
Indonesia – Eyden Indonesia and Danone clinched the Grand Prix titles for Agency and Brand of the Year respectively, while Glance and PT Media Innity Indonesia shared the honours for MarTech of the Year at the inaugural NEXT Awards Indonesia 2025, held on September 18 at Pullman Jakarta Central Park....
Singapore – Milieu Insight has announced the appointment of Daniel Ng as its new regional chief revenue officer of the APAC region, as the decision intelligence company seeks to strengthen its commercial strategy and expand its presence across the region. In a LinkedIn post, Ng shared his excitement...
Singapore – The Hoffman Agency has introduced ‘Generative Engine Discovery Insights’ (GEDI), a proprietary capability designed to decode how brands appear in generative AI answers. GEDI offers organisations a data-driven view of their visibility across today’s leading AI platforms. As digital discovery...
Tokyo, Japan – Duolingo Japan staged an unusual marketing spectacle by pitting its green owl mascot, Duo, against some of Japan’s most recognizable characters in a live sumo wrestling event held in Shinjuku. The campaign, titled “Duo’s Sumo Showdown,” was developed by creative agency UltraSuperNew and...
With the current advertising landscape more equipped by technology and AI advancements, no border is prohibited to be crossed—even the ones formerly divided by screens. In the concept of online-to-offline advertisements, a single digital engagement can drive an offline transaction, one that sends a customer...
Singapore – Fresh out of the oven and into the hearts of Singaporeans, Filipino café icon Mary Grace made its local debut with Batch #001, a three-day online-exclusive pop-up from September 11 to 13. “We’re really excited to bring the goodness of home from the Philippines all the way to Singapore,”...
