Category: Marketing
In an exclusive interview with MARKETECH APAC, Diana Boo, chief marketing officer of Boost, shared exciting details about the launch of Boost Bank's homegrown digital banking app. She also discussed the app's innovative embedded onboarding journey and outlined Boost Bank's long-term strategic goals for...
The report notes that on average, it takes 1.4 seconds of consumer attention to drive a 10% lift in brand awareness at the top of the engagement funnel. For mid-funnel results, however, a longer attention threshold is required: 1.6 seconds for consideration and 3.9 seconds for prompted recall. The level...
DirectAsia Insurance has promoted Ronnie Brown to the position of general manager for Singapore. In addition to this new role, he will continue to serve as the group chief technology officer.
A film that explores the applicability of prejudice in the workplace and in society at large is part of the "Update Our Mindset" initiative. The film refutes this idea by showing prejudice in the workplace in a variety of contexts and forms, and it advises viewers to change their perspectives in order...
This launch, done a year after the launch of his report into information integrity on digital platforms, has put forward a framework for coordinated international action to make information spaces safer and more humane, one of the most urgent tasks of our time.
Manulife’s new brand strategy alongside the new tagline focuses on its key pillars of offering, including Health, Life, Investment Management, Retirement Planning—MPF, and Retirement Planning—Saving.
Equativ, a global independent ad platform, has announced changes in its senior leadership team, with the appointment of Rueben Vijaratnam as its new managing director for SEA.
KPPU had accused Shopee's local subsidiary of breaking anti-competition regulations by urging customers to use particular delivery firms, one of which had a Shopee Indonesia official on its board of directors.
According to the disclosure, BELI bought 26,217 shares which represents 99.83% of Dekoruma’s ownership. Said transaction was completed on June 20.
Amid the current saturated e-commerce landscape, as well as the current climate of economic uncertainty, there is therefore an even greater need for retailers to know how to better engage consumers to gain market share, particularly as consumers recalibrate their spending.
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