Category: Marketing
The LEGO Group has consistently connected with and inspired fans, families, and kids on the importance of play, launching campaigns as part of the “Rebuild the World” global platform, including “Play Unstoppable” and “Play is Your Superpower.”
Welcoming a new generation of travellers, Samsung has partnered with BBH Singapore for a new global campaign that positions the Galaxy S24 Ultra with Galaxy AI as the ultimate travel companion for the summer.
The collaboration boasts local artists Naim Daniel and Bunga, which includes a catchy tune named ‘Gandingan Tergempak Malaysia’ (Malaysia’s Greatest Mix), accompanied by a visually striking music video.
Singapore – OCBC has unveiled a new brand campaign across its core markets, solidifying its One Group approach to capitalise on wealth and business opportunities in ASEAN and Greater China. As a follow-up to 2023’s launch of the bank’s brand refresh, GOVT Singapore has developed a new campaign that spans...
CLEAR, the male shampoo brand by Unilever, has teamed up with MullenLowe Singapore to unveil its newest mystery-themed campaign, starring two prominent football superstars as detectives cracking the case of hair woes.
Singlife’s 2024 Dream campaign continues to play on the local expression “Caaaaan!” to encourage consumers to dream big, and plan so they can achieve their goals in life, no matter how big or small.
Prior to assuming this role, Delgado is widely credited for leading UnionBank’s digital retail banking innovations such as the digital bank branch model and UnionBank Online.
Effective immediately, Foong will step into the role of chief investment officer, responsible for all legacy and new media investments within the group, with a focus on buying accountability and innovation.
Global brand Anytime Fitness delivers a wake-up call with its latest campaign, "Real Life Never Stops. Anytime Starts Now," designed to inspire individuals to prioritise their health regardless of how busy life gets.
As customers adopt online shopping as the norm, marketers recognise the need to provide a personalised shopping experience and retailers are increasingly monetising access to ad spending across their websites and in-store activity.
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