Category: Marketing
In this new position, Hogan will lead GumGum's media advertising business in Singapore, Japan, Australia, New Zealand, and growing JAPAC markets through sales, customer success, and operational delivery. As the team leader of more than one hundred employees, Hogan's main objective will be to increase...
Through the agreement, FJ Benjamin have entered into a three-year exclusive franchise agreement for the retail and distribution of Superdry products in Singapore and Malaysia with options to renew with The Pond Group, effective 1 June this year.
As part of the What’s NEXT Interview series, MARKETECH APAC spoke with Marc Zander, global chief client officer at Teads, to learn more about the new strategies and insights in the new era of digital advertising.
Global Thai enterprise TCP Group has teamed up with McCann Worldgroup Thailand to launch its latest campaign for ‘Ready’, an energy drink specifically designed for women.
This increase of more than 1,255 million baht, period-on-period, echoes a predicted rise in ad budgets, which shows that 82% of the region’s marketers expect bigger ad budgets in 2024 – a significant jump from 56% in 2023.
TikTok has announced new business solutions to help companies chart new territory on TikTok, including a new suite of creative AI tools, performance and measurement solutions, and advancements to high impact branding placements. TikTok has offered companies the ability to be innovative in culture and...
Created by BMF, the campaign highlights the importance of updating our understanding of sexual consent by showing how the questions we have need to be talked about, and answered, before moments of intimacy.
For this campaign, the Friso Good Poop Advisory Panel also returns this year with a focus on the connection between movement and gut health in young children.
Sydney Water forms support group that helps fix bad flushing habits in new campaign with It’s Friday
In a humorous attempt to fix the problem with Sydney’s sewer blockages, Sydney Water has teamed up with creative agency It’s Friday in a new campaign to call out Sydneysiders’ bad flushing habits.
This opening is part of the LEGO Group’s ongoing efforts to expand its presence in Indonesia and strengthen its domestic and travel retail presence in Asia.
