Category: Marketing
Taiwan – PHD, part of Omnicom Media Group (OMG), has appointed Melissa Chen as general manager of its Taiwan operations, effective immediately. In this role, Chen will oversee operations, strategy, and capability development, with a focus on driving growth and advancing PHD’s market position. Chen has...
South Korea – Heineken has rolled out its latest global campaign, “Rooftop Revival”, transforming overlooked urban spaces into hubs for social connection, challenging productivity-first city living and offering people new spaces to gather. Developed by LePub Milan and Singapore, the campaign addresses...
With this year’s Formula 1 now headed to Singapore for the famed Singapore Grand Prix’s night racing, the race is on for advertisers and rights holders to move beyond transactional deals in order to create richer connections with Formula 1’s expanding audience.
Sydney, Australia – Marketing agency TEAM LEWIS has established a new media buying division in Australia, appointing Kevin Fernandes as head of media to lead the unit. Fernandes has more than 14 years of experience in adtech, data-led solutions, and cross-channel media partnerships. He also previously...
China – Global marketing agency TEAM LEWIS has named Jeremy Jiang as senior business development manager in Shenzhen, marking a key move in its expansion across the Greater China region. Jiang has extensive experience in integrated marketing and supporting brands in building their presence both domestically...
Hamamatsu, Japan – Yamaha Music Innovations (YMI) has announced a partnership with POPS, a Southeast Asia-based entertainment company, to promote music culture across Indonesia and Vietnam. “We are thrilled to collaborate with POPS, which boasts an overwhelming customer base in Southeast Asia,” said...
Sydney, Australia – S4 Capital’s Monks has named Brett Camilleri as vice president of measurement for APAC, marking a strategic push to expand its marketing mix modelling (MMM) and measurement solutions in the region. Camilleri brings nearly 20 years of experience in marketing effectiveness, including...
Singapore — Weber Shandwick has appointed Shashikanth Someshwar as chief executive officer of its India operations, effective October 1. The agency employs more than 150 staff across Mumbai, Gurgaon, and Bengaluru, with India among the company’s fastest-growing markets in the Asia Pacific region. Commenting...
Indonesia – HD Hyundai Construction Equipment Indonesia has named Cheil Indonesia as its new agency partner following a competitive pitch, tasking the agency with developing creative assets for an upcoming product launch and revitalising the brand’s digital presence. As part of the mandate, Cheil Indonesia...
Kuala Lumpur, Malaysia – Kirin Brewery is setting its sights on Malaysia with the launch of KIRIN BREWERY SOUTHEAST ASIA SDN. BHD. (KBSEA), which will begin operations on October 1, 2025. The brewer said the move aims to strengthen its foundations and tap into the growing thirst for alcoholic beverages...
