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Category: Marketing

S.E.A. Aquarium announces collaboration with Genshin Impact
S.E.A. Aquarium announces collaboration with Genshin Impact
Posted on July 10, 2024
by MARKETECH APAC
The experience will feature a beloved and newly-launched Genshin Impact character, Sigewinne, who hails from the underwater in-game area of the Fontaine region in Teyvat. 
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Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Posted on July 10, 2024
by Brandon Yulolo
Having classic and trendy toys, Toys“R”Us’ new store shares a sense of kindness and warmth providing a new shopping experience in a relaxed, worry-free, comfortable, and fun environment.
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UM australia
UM Australia announces promotion of Michael Mellington as head of media planning 
Posted on July 10, 2024
by MARKETECH APAC
The UM national media planning team will be headed by Mellington. He will manage the national planning team and attend to the media planning requirements of UM's national clientele, focusing on clients located in Melbourne.
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National Book Store’s new ad a quirky tribute to our inner bookworm
National Book Store’s new ad a quirky tribute to our inner bookworm
Posted on July 10, 2024
by Teddy Cambosa
The new film titled ‘Passion’ was conceptualised alongside local independent agency Leron Leron Sinta. It revolves around a seemingly ordinary mother with a secret that is anything but ordinary. 
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Globe, Publicis Groupe
Globe joins Publicis Groupe’s ‘Working With Cancer’ initiative to combat cancer stigma and support employees
Posted on July 9, 2024
by MARKETECH APAC
The initiative urges corporate executives to take the lead in eradicating the stigma and uneasiness that cancer patients experience at work and in fostering a supportive environment for those who most need it. This is in line with Globe's mission to give its workers all-encompassing support and care...
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Dettol makes handwashing fun for all in latest campaign via WiredCo.
Dettol makes handwashing fun for all in latest campaign via WiredCo.
Posted on July 9, 2024
by Brandon Yulolo
The partnership approaches handwashing from a fun standpoint, using a trusted role model and music to build memory structures that teach children to wash their hands properly.
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CCCS grants conditional approval for proposed Singapore Airlines, Garuda Indonesia commercial cooperation
CCCS grants conditional approval for proposed Singapore Airlines, Garuda Indonesia commercial cooperation
Posted on July 9, 2024
by MARKETECH APAC
According to CCCS, the parties submitted that the proposed cooperation between SIA and Garuda will lead to enhanced air travel product for Singapore to Indonesia services, as well as expanded virtual networks of the airlines, thereby providing an increased number of service offerings to passengers;
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Dentsu Creative Isobar
Abhijat Bharadwaj named as new chief creative officer of Dentsu Creative Isobar 
Posted on July 9, 2024
by MARKETECH APAC
Bharadwaj will report to Amit Wadhwa, CEO of Dentsu Creative India, and Sahil Shah, president of Dentsu Creative Isobar, and will collaborate closely with the executive team to advance the agency's creative strategy. He will concentrate on significantly enhancing Dentsu Creative Isobar's creative prowess...
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Milieu Insight enhances survey and market research platform Canvas, expanding global reach
Milieu Insight enhances survey and market research platform Canvas, expanding global reach
Posted on July 9, 2024
by Brandon Yulolo
Milieu Insight's Canvas continues to add to its repertoire of industry-first innovations, including a new visual survey builder, panel and data integration features, and direct communication channels.
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Ruder Finn Asia appoints new leadership for Southeast Asia
Ruder Finn Asia appoints new leadership for Southeast Asia
Posted on July 9, 2024
by MARKETECH APAC
Finn Asia has announced the promotion of Brian Witte to head of Ruder Finn Southeast Asia corporate practice and the appointment of Pamela Phua to general manager of Ruder Finn Singapore.
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