Category: Marketing
The report attributes the shift to a combination of artificial intelligence (AI), economic pressures, and the influence of younger, digitally native buyers who are reshaping traditional purchasing behaviour.
Malaysian biscuit brand Julie’s has launched its first-ever Deepavali short film, The Duel, a lighthearted yet emotional story that delves into the nuances of family dynamics during festive gatherings.
Surabaya, Indonesia – Green SM, Indonesia’s first premium all-electric taxi service, has arrived in Surabaya, giving residents and visitors a cleaner, quieter, and smarter way to travel. To mark its debut, the company is offering discounts of up to IDR 50,000 per ride, encouraging the public to...
Jakarta, Indonesia – Unilever has retained its position as Indonesia’s top advertiser in the first half of 2025, according to new data from Nielsen Ad Intel, as the nation’s advertising landscape sees fresh momentum from fast-growing service sectors. FMCG leaders Wings and Mayora followed closely behind,...
New Delhi, India – Samsung, in partnership with Cheil India, have teamed up this International E-waste Day to launch ‘E-Mutant,’ an awareness-powered digital film that brings the problem of electronic waste to life—literally. The film unfolds inside an ordinary home where forgotten gadgets begin to stir. ...
Nowadays, searching is not just tapping into Google anymore. It is no longer a singular drive that answers all queries. If not, one search leads to another, one answer sparks the next question, and queries, in general, cannot be contained in one medium. Marketers know this. This is why bringing...
The campaign launches in Australia with a 30-second film shot in Tokyo by award-winning directing duo Alaska through production company Iconoclast.
Singapore – NTUC LearningHub (NTUC LHUB) has unveiled its 2025/2026 brand campaign, created by Lioncat Films, featuring a new film, refreshed tagline, and multi-channel media rollout designed to inspire Singaporeans to embrace lifelong learning. At the heart of the campaign is the brand’s new rallying...
Singapore – Deliveroo Singapore is spicing up the island’s food scene with an exclusive partnership with the UK’s viral fried chicken brand, SIDES, led by British YouTube collective The Sidemen. From November 1, Singaporeans can skip the queues and get SIDES’ cult-favourite Nashville-style chicken...
The new digital out-of-home (DOOH) format features a 6.9-metre-wide by 0.58-metre-tall screen (12:1 ratio), making it the largest moving digital advertising display in Singapore.
