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Category: Marketing

KFC Thailand
KFC Thailand's clucking campaign invites customers to crow their way to free chicken
Posted on July 12, 2024
by MARKETECH APAC
Customers had to make chicken noises at the counter, like "Ek Ek Ek Ek" or "Cock-a-doodle-doo," and flap their arms like chicken wings to be eligible to participate. Additionally, when placing their orders, they had to use names that were inspired by chickens, such as "On-Ai-Et" for the Donjai Set, "Or-Ai-Uck-Et"...
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allenie-airasia
Allenie Caccam on recent appointment, driving growth for AirAsia Group
Posted on July 12, 2024
by Aliza Carmona
AirAsia Group has appointed Allenie Caccam as its new head of business growth to bolster its market presence and growth trajectory. With a robust background in marketing leadership, Caccam brings a wealth of experience and strategic insight to her new role.
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foodpanda launches curated meals for solo diners across Asia
foodpanda launches curated meals for solo diners across Asia
Posted on July 12, 2024
by Brandon Yulolo
With Meal For One, customers can now order single-person meals on the foodpanda app without a minimum order value and enjoy lower delivery fees, making it easier and more affordable to order food for one.
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Singapore Airlines, Singtel top Singapore brand ranking lists for 2024
Singapore Airlines, Singtel top Singapore brand ranking lists for 2024
Posted on July 11, 2024
by Brandon Yulolo
Singapore Airlines and Singtel has emerged as the leaders in YouGov’s Recommend and Improvement Rankings 2024 in Singapore.
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muthoot-fincorp-havas
Havas Media Network India secures integrated media mandate for Muthoot FinCorp
Posted on July 11, 2024
by Aliza Carmona
Muthoot FinCorp, a non-banking financial services company (NBFC) in India, has appointed Havas Media Network India to manage its comprehensive integrated media mandate.
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Accenture Song, The Monkeys and Droga5 appointed to handle Tourism Australia’s creative, digital services
Accenture Song, The Monkeys and Droga5 appointed to handle Tourism Australia’s creative, digital services
Posted on July 11, 2024
by MARKETECH APAC
Accenture Song, The Monkeys and Droga5 have been appointed by Tourism Australia to provide the agency with creative and digital services for five years from July 2024, structured as a three-year initial contract with options for two further one-year extensions.
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Vietnamese beer brand Huda makes parties refreshing in latest campaign via MullenLowe Mishra
Vietnamese beer brand Huda makes parties refreshing in latest campaign via MullenLowe Mishra
Posted on July 11, 2024
by Brandon Yulolo
Drawing inspiration from the brand’s logo of a wave, Huda’s Wave of Fun campaign aims to sweep people up towards the next epic party just as one is winding down, leading youths to exciting and memorable experiences.
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sumiati-phd
PHD Singapore elevates Sumiati Hashim to managing director role
Posted on July 11, 2024
by Aliza Carmona
PHD Singapore has promoted Sumiati Hashim to managing director, where she will continue to establish strategic goals for growth and transformation, attract top talent, and mentor the future leaders of the agency.
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Tinder's Campaign
Tinder's 'It Starts With a Swipe' campaign brings modern romance to life with real couple messages
Posted on July 10, 2024
by MARKETECH APAC
The campaign reimagines the romance and serendipity of vintage romantic films from the perspective of contemporary dating in a number of new video spots. Because meet-cutes on Tinder occur frequently, the campaign features singles meeting in classic rom-com circumstances. The conversation is based on...
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SleekFlow appoints Gao Lei as CTO
SleekFlow appoints Gao Lei as chief technology officer
Posted on July 10, 2024
by Brandon Yulolo
SleekFlow appoints Gao Lei as CTO, bringing a wealth of expertise in building and scaling engineering teams.
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