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Category: Marketing

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Yarra Valley Water collaborates with SIXGUN to improve website performance, data analysis
Posted on August 2, 2024
by Aliza Carmona
Yarra Valley Water, a Victorian government-owned water corporation, has teamed up with Melbourne-based digital marketing agency SIXGUN to boost its website functionality and enhance data analysis capabilities.
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Outbrain acquires Teads in $1 billion deal, expanding global advertising reach
Posted on August 2, 2024
by Aliza Carmona
Teads, a cloud-based omnichannel platform, has officially announced its merger with Outbrain, a global leader in performance advertising, in a $1 billion transaction.
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Havas acquires independent media agency Hotglue, strengthens Australian market presence
Posted on August 1, 2024
by Aliza Carmona
Havas has announced its agreement to acquire Hotglue, an independent media agency and creative production company, as a strategic move to bolster its growth in the Australian market.
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Singlife’s ‘Dream Cube’ web campaign lets Singaporeans envision financial freedom dreams
Singlife’s ‘Dream Cube’ web campaign lets Singaporeans envision financial freedom dreams
Posted on August 1, 2024
by MARKETECH APAC
‘The Dream Cube’ builds on the momentum of Singlife’s 2024 “Dream” campaign, launched on 1 July with a brand film starring Mediacorp artiste and Singlife brand ambassador Pierre Png. 
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Landor elevates Lulu Raghavan to new role as president for APAC
Posted on August 1, 2024
by Aliza Carmona
Brand consulting firm Landor has announced the promotion of Lulu Raghavan as its new president for Asia Pacific.
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Astro, HBO bring ‘House of the Dragons’ to life via Pasar Seni MRT immersive activation
Astro, HBO bring ‘House of the Dragon’ to life via Pasar Seni MRT immersive activation
Posted on August 1, 2024
by MARKETECH APAC
Fans visiting the Pasar Seni MRT station will experience a complete takeover with banners featuring the houses and character images throughout. Structures were built to immerse fans in the world, with sculptures of dragon’s eggs and the sigil from House of the Dragon placed prominently in the main c...
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Doctor Anywhere strengthens customer experience capabilities with Zendesk partnership
Posted on August 1, 2024
by Aliza Carmona
Regional healthcare company Doctor Anywhere has teamed up with Zendesk to enhance its user support capabilities and scale its operations using Zendesk’s Suite.
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French bulldog predicts medal wins for Hong Kong athletes in new Pizza Hut campaign
Posted on July 31, 2024
by Aliza Carmona
Pizza Hut Hong Kong has partnered with Edelman Hong Kong for a dynamic new campaign featuring their limited-edition ‘Torch Fries.’ The campaign includes an innovative social series that uses playful predictions to forecast the medal outcomes for Hong Kong athletes.
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REA-property-campaign
realestate.com.au inspires Australians to ‘keep moving’ in new brand campaign with 72andSunny
Posted on July 31, 2024
by Aliza Carmona
realestate.com.au, the commercial property website under REA Group, has partnered with creative agency 72andSunny to launch its 'Keep Moving' campaign, unveiling a fresh brand strategy and innovative creative platform.
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Superloop’s new ad campaign promotes high-speed internet with unique sporting record timings
Posted on July 31, 2024
by Aliza Carmona
Telecommunications company Superloop has launched its latest ad campaign in collaboration with Leo Burnett Australia and Zenith Australia, promoting its high-speed internet by cleverly aligning ad timings with famous sporting record speeds.
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