Category: Marketing
Earlier this year, Decathlon said India is a priority market and expects it to be among its top five markets globally within five years.
MoneyHero Limited, a publicly-traded personal finance and digital insurance platform in Greater Southeast Asia, has made a US$8m non-binding offer to acquire 100% of the shares of its competitor, MoneySmart.
Shopping app installs surged 61% year-over-year (YoY) in the first half of 2024, far exceeding the average growth across the vertical, according to a new insights report by Adjust.
To mark the announcement of their partnership, Nike and the LEGO Group curated a special digital animation to spark the excitement and curiosity of kids, families and adults everywhere. It brings to life how sport and creative play will come together and leverage iconic elements from both brands.
Meltwater, a global leader in media monitoring and intelligence, has bolstered its presence in the Asia-Pacific region through strategic senior leadership appointments and key partnerships aimed at launching innovative AI-driven products.
She brings over 20 years of experience in payments, commercial solutions and banking across Southeast Asian markets including Vietnam, Singapore, and Malaysia.
The partnership launched a year-long line up of exciting activities highlighting PAL’s world-class flying experience and diversity of experiences that first-time and even repeat travelers can explore and rediscover in Singapore.
In our latest “E-Commerce Marketing Series” thought leadership piece, Sebastian Klett, general manager at Balance, discusses the importance of strategically balancing customer acquisition and website optimization to maximize ROI and ensure effective digital marketing investment.
The report aims to identify the key players in the airline industry, based on their share of voice and overall positioning according to media and customer perspectives.
Reinforcing its commitment to building brands from within culture, VIRTUE has announced the appointments of Clive Sin as senior content creator and Marie Lee as senior strategist.
