Category: Marketing
Japan – Amid an industry shaken by layoffs, UltraSuperNew has launched a new campaign to spread festive cheer and spotlight creatives ready to answer the call. Titled ‘Tokyo Calling’, the campaign features UltraSuperNew’s logo projected onto the night sky above iconic landmarks in the cities where its...
Singapore — Gutenberg has announced a strategic partnership with CambrianEdge.ai, formalising a two-year transformation that has repositioned the agency as what it describes as the world’s first global AI-powered marketing firm. The collaboration marks the culmination of an internal restructuring initiative...
China – Carlsberg Asia has taken a major step in linking premium dining with digital accessibility through a first-of-its-kind collaboration with quick-commerce giant Meituan. The partnership includes Carlsberg’s first collaboration with Meituan’s Black Pearl Restaurant Guide, China’s leading dining...
Singapore — Advertising revenue worldwide is projected to grow by 8.8 per cent in 2025, reaching US$1.14 trillion, according to the annual year-end report by WPP. The forecast, published on December 10, 2025, highlights continued resilience in the advertising market amid technological shifts and evolving...
Singapore – Marta Sousa Bigio has taken on the role of communications director for APAC at The LEGO Group, following a two-year stint at Weber Shandwick. Bigio joined Weber Shandwick in 2023 as senior vice president for APAC, where she helped advance purpose-led and sustainable practices across the agency....
Singapore – Duolingo has appointed Pei Ling Ho as its regional head of creative for APAC, a newly created role tasked with strengthening the brand’s creative presence across Asia through culturally resonant and learner-focused work. Pei Ling brings more than 18 years of creative leadership across Asia,...
From five people renting a boardroom to meet clients, to an independent agency now housing over a hundred people in 2025, growth is one entity Propel Manila has taken seriously. One that allowed 15 years and counting of growth, impact, and creativity. In this exclusive Agency Leadership Decoded piece,...
The Year-End Rewind summarises several categories of customer activity, including overseas spending, interest earned on savings, FairPrice Group purchases, and other general spending.
Individual airlines within the Group will retain their own identities but will increasingly carry the “Member of Lufthansa Group” endorsement across touchpoints.
India — Britannia NutriChoice has introduced a new brand campaign featuring actor Aamir Khan, centred on the idea that “one good choice makes the next one easier”. The campaign uses everyday scenarios, such as deciding whether to add sugar to tea, to highlight how small decisions can build positive momentum...
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