Category: Marketing
Singapore – CHAGEE is marking its eighth anniversary with a renewed global vision and a refreshed brand identity as the modern tea house continues to expand its international footprint. The milestone year sees the introduction of a new cup design inspired by the Ancient Tea Horse Road and follows...
Manila, Philippines – Jollibee has rolled out its latest Christmas campaign, “Buo ang Saya ng Pasko”, presenting a broader and more contemporary view of the Filipino family during the holiday season. The new film features a series of vignettes designed to reflect the changing realities of Filipino life,...
Bangkok, Thailand – Gong cha has announced a major push into Thailand with a new master franchise agreement paving the way for up to 100 new stores across the country. The move with PERFECT STEP CO., LTD marks one of the bubble tea brand’s largest Southeast Asian expansions to date. The first store...
Mumbai, India — Hello Kitty is set to introduce a limited-edition skincare line in collaboration with Moody Skincare, marking a new expansion of the character’s presence in India’s beauty market. The partnership brings together Moody’s science-based formulations and the pop icon’s recognisable design...
Singapore — StarHub has introduced a new brand platform ‘We Got You’, created in partnership with its creative agency of record TBWA\Singapore. The platform launches alongside the company’s new 5G Unlimited+ plans and is positioned to highlight StarHub’s focus on reliability, care, and seamless connectivity....
In Indonesia’s retail scene, few campaigns have managed to sustain momentum for over half a year without losing relevance. MR.D.I.Y. Indonesia’s recent six-month initiative achieved exactly that, anchoring its message on three words that have become synonymous with the brand: Hemat, Lengkap, and Dekat....
China – Restaurant Brands International Inc. (RBI) is selling a majority stake in Burger King China to Chinese investment firm CPE as part of a joint venture aimed at accelerating the brand’s expansion in the country. CPE brings local market expertise, operational experience, and significant capital...
Manila, Philippines — Shopee is celebrating a decade of operations in the Philippines with a holiday campaign bringing back three of its past ambassadors: Vice Ganda, Kim Chiu, and Jose Mari Chan. The campaign recognises the Filipino community that has contributed to the growth of online shopping in...
Australia — M+C Saatchi Group ANZ has appointed Simon Wassef to the newly created role of group chief strategy officer, as part of its efforts to strengthen the agency’s leadership and strategic direction. Wassef brings extensive experience leading teams across Australia, Europe, the UK, and the US....
Melbourne, Sydney – Havas Red has appointed Emily Fadeyev as group practice head for automotive, overseeing the agency’s partnership with Toyota and Lexus, part of Toyota Motor Corporation Australia. Fadeyev joins the Melbourne-based office following the retirement of Patrick Lyons, a long-standing figure...
