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Category: Marketing

Disney Store opens first store in the Philippines
Disney Store opens first store in the Philippines
Posted on September 30, 2024
by Teddy Cambosa
As the official destination for Disney, Pixar, Marvel, and Star Wars merchandise, shoppers can expect a wide selection of authentic, high-quality toys, plush items, trendy apparel, costumes, home décor, and more, including exclusive products from Disney Parks. 
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Australian marketers prioritise performance marketing over brand marketing amid economic pressures: report
Posted on September 30, 2024
by Aliza Carmona
Australian marketers recognise the value of brand in marketing but are increasingly focused on performance marketing and sales promotions, especially in tough economic times, according to new Kantar research.
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Australian Red Cross Lifeblood calls for new blood donors in ‘Life Is The Reason’ campaign
Australian Red Cross Lifeblood calls for new blood donors in ‘Life Is The Reason’ campaign
Posted on September 30, 2024
by Fatima Baduria
The campaign follows the surge of red blood cell and plasma demand in recent years, both in Australia and globally.
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Justina Sim named as new country head for Ninja Van Singapore
Justina Sim named as new country head for Ninja Van Singapore
Posted on September 30, 2024
by Teddy Cambosa
In her previous position as regional head of financial planning and analysis, Sim transformed her department into a proactive partner, working closely with operations on various initiatives to enhance efficiency and profitability.
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IPG Mediabrands names Harry Preston as new managing director of MBCS Australia
IPG Mediabrands names Harry Preston as new managing director of MBCS Australia
Posted on September 30, 2024
by Fatima Baduria
Preston will be taking over from Olivia Warren, who has been promoted to Global Managing Director of Traverse32, IPG’s independent development and production studio based in New York. 
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Skyscanner renews SEO partnership with Orange Line for APAC
Posted on September 30, 2024
by Aliza Carmona
Independent digital marketing agency Orange Line has been reappointed as the SEO partner for global travel app Skyscanner, aiming to drive the platform's growth across the APAC region.
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Top Story: Carlsberg on making beer moments safe and enjoyable with #CelebrateResponsibly regional initiative
Top Story: Carlsberg on making beer moments safe and enjoyable with #CelebrateResponsibly regional initiative
Posted on September 30, 2024
by Teddy Cambosa
Alcohol, especially beer, has long been deeply intertwined with sporting culture, becoming a staple of the fan experience at games, whether in the stadium, at a sports bar, or during home viewing parties. The tradition of cracking open a cold beer while cheering on a favourite team is an essential part...
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Rob Gilby steps down from role of CEO for APAC at dentsu
Rob Gilby steps down from role of CEO for APAC at dentsu
Posted on September 28, 2024
by Teddy Cambosa
Dentsu also highlighted that during his tenure, Rob has fortified the leadership team, enhanced core capabilities and aligned with the new Group strategy to offer integrated, client-centric growth solutions from across dentsu’s practices. 
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Changi Airport revamps loyalty program to boost customer experience
Changi Airport revamps loyalty program to boost customer experience
Posted on September 27, 2024
by Fatima Baduria
The revamped program includes enhanced free parking benefits, birthday vouchers, and a new membership tier called ‘Monarch’.
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SEA marketing leaders convene to reveal best strategies for conversational marketing
Posted on September 27, 2024
by Aliza Carmona
To explore the transformative impact of conversational marketing on creating a seamless customer journey, MARKETECH APAC is hosting an exclusive webinar on 3 October, titled ‘Mastering conversational marketing in the era of mobile messaging.’
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