Category: Marketing
This partnership marks a significant step in diversifying Prudential’s Indonesian business which has historically been dependent on the agency channel. It will increase Prudential’s participation in the fast-growing bancassurance channel and deepen its exposure to the under-penetrated Syariah segmen...
OH!SOME, the one-stop retail brand, has officially launched in Malaysia with new stores at AEON Bandar Dato Onn in Johor Bahru and AEON Mall in Taiping.
Singapore – The Ascott Limited has announced the partnership between its Citadines brand and subscription service ClassPass to promote an active lifestyle for its guests. It is part of Citadines’ brand signature activ∞, launched in 2022, which encourages guests to adopt an active lifestyle. The partnership...
Adobe has split its global creative mandate, namely Dentsu Creative as its lead global scaled creative and content agency for its Digital Media Business (DMe), and Stagwell will lead the global creative campaigns and social content mandate for Adobe’s DMe.
The signs read “Don’t strip users of their privacy” and “Don’t leave your users naked”. The campaigners visited several busy areas across London, including the offices of major tech companies, to amplify their message.
President Ferdinand R. Marcos Jr. signed a new law on Wednesday that imposes a value-added tax (VAT) on foreign digital services providers (DSPs), marking a significant step in regulating the digital economy and ensuring that global companies contribute to the Philippine market.
For the publication’s first awards show dedicated to martech platforms, it ensured that the scoring and guidelines guaranteed comprehensive coverage for the submissions, allowing it to highlight specific specialisations within the marketing technology realm.
Pantene China teams up with Grey Hong Kong to launch a campaign blending modern hair care with the ancient Chinese art of hair embroidery, showcasing the restorative power of Pantene’s 3 Minute Miracle conditioner on even the most damaged hair.
Dyson has confirmed the news to MARKETECH APAC when reached out to.
Albert was most recently the president of Hong Kong and Singapore for the marketing communications firm, a role he held for more than three years since January 2021.
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