Category: Marketing
Christopher Cumming has been named as Viddsee’s vice president of commercial and Irsyaduddin Ifwat as associate creative director.
To launch the initiative, photographer Jerome Teo met ethnic minority groups in Thailand to capture their weaving and music traditions.
Hilton Shillim Resort & Spa has officially been rebranded as ‘Dharana,’ a luxurious new identity that emphasises wellness and conscious living, crafted in collaboration with the brand consulting firm Landor.
In a recent report by Reuters, CCI released a 1027-page report on Amazon and a separate 1,696-page report on Flipkart, both dated Aug. 9–which stated that the two companies were found to have created an ecosystem where preferred sellers appeared higher in search results, elbowing out other sellers.
Stellar Lifestyle, the business development arm of SMRT Corporation, has launched its inaugural innovation space, Hive Express, at Raffles Place MRT station to help merchants pilot cutting-edge retail experiences across Singapore’s MRT network.
The initiative allows consumers to purchase Coca-Cola products at smart coolers in Singapore using the Grab application.
The film, aptly titled “Every Second Counts”, showcases the partnership’s dedication to excellence–through meticulous preparation and pushing the boundaries of elite performance–traits reflected by DP World in its ambition to transform the future of global trade.
Her appointment also coincides with the agency’s recent client wins with COTY’s beauty brands, Travis Masiero’s restaurants, chocolatier Huize Van Wely at Raffles Hotel, and water brand BE WTR.
To delve deeper into this campaign, MARKETECH APAC spoke exclusively with Darryl Chua, marketing director of foodpanda Singapore, to discuss its execution, its social impact, and the strategic choice behind launching a hyperlocal marketing initiative.
Instead of succumbing to misleading beliefs, the campaign encourages people to be healthy through a community of real people with realistic health goals and practices.
