Category: Marketing
This is the third AI offering of its kind from Burson and a key addition to the growing capability within PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI.
Lausanne, Switzerland – Footwear company Bata has launched the new campaign ‘Make Your Way,’ reflecting its new stylish, comfortable, and affordable branding. The new positioning aims to target younger audiences who are more conscious of trends. The launch coincides with Bata’s 130th anniversary. Its...
AIA has announced its partnership with British rock band Coldplay for the highly anticipated ‘Music Of The Spheres’ World Tour, which will make its Hong Kong debut at Kai Tak Sports Park in April 2025.
Paris, France – Communications agency Publicis Groupe has acquired commerce marketing company Mars United Commerce to expand its commerce offerings for clients. Gaining access to Mars’ technology and business offerings, Publicis Groupe enhances its capabilities, allowing end-to-end commerce solutions. ...
Shot at one of the busiest spots in the heart of Kuala Lumpur, the first half brings the bustle of chaotic movements to a near standstill, turning the stressful into the sublime through the beauty of super-slow motion shots.
Adaptive streaming technology company SeenThis has made its debut in Japan with the launch of its first office in Tokyo, bringing more sustainable video advertising solutions to the market and promising enhanced campaign performance for advertisers.
He joins Milieu Insight following a remarkable 18-year tenure at research company YouGov, where he rose to the position of group chief operating officer and oversaw the company’s growth.
HAVAS Red, the PR division of HAVAS Ortega, has introduced ‘Red Impact,’ a new global communications platform designed to integrate environmental, social, and governance (ESG) strategies.
‘Shifted Perspectives’ builds on Airwallex’s partnership with McLaren Racing, first announced in early 2024, and emphasises both brands' shared commitment to innovation and pushing boundaries.
Billund, Denmark – Toy production company LEGO Group has joined forces with international racing Formula 1 (F1). The partnership is set to launch in 2025 in time for the next F1 season. The collaboration ensues after F1 has observed a rise in younger fans, ages 8 to 12 years old. Activations from the...
