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Category: Global

Star Alliance appoints The Secret Little Agency as global lead creative agency of record
Star Alliance appoints The Secret Little Agency as global lead creative agency of record
Posted on August 21, 2023
by Teddy Cambosa
The Secret Little Agency’s remit includes global brand and marketing strategy and communications development including brand and product campaigns. TSLA is the first APAC-based agency to be appointed as global AOR for Star Alliance.
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Sports streaming sites encounter surge in first-time downloads in line with FIFA Women’s World Cup: report 
Posted on August 21, 2023
by Aliza Carmona
Official sports streaming applications and those with close associations to the tournament or FIFA itself observed a huge increase in user acquisition activity as the FIFA Women’s World Cup tournament came to a culmination, according to the latest report from data.ai.
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Adobe co-founder John Warnock passes away at age 82
Adobe co-founder John Warnock dies at age 82
Posted on August 21, 2023
by Teddy Cambosa
In a publicly-released letter by current Adobe chair and CEO Shantanu Narayen, he said that Warnock’s passing has been a sad day for the Adobe community and the industry for which he has been an inspiration for decades.
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Majority of advertisers still struggle to harness programmatic advertising effectively: report
Majority of advertisers still struggle to harness programmatic advertising effectively: report
Posted on August 18, 2023
by Brandon Yulolo
The report suggests that a majority of marketers and advertisers fall short in programmatic advertising with overlooked privacy regulation changes, digital ad spend wastage, and below average confidence towards data, analytics, and insight systems within emerging channels.
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InMobi acquires consent management platform Quantcast Choice to bolster privacy management for publishers
InMobi acquires consent management platform Quantcast Choice to bolster privacy management for publishers
Posted on August 16, 2023
by Brandon Yulolo
This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, encouraging them to navigate the dynamic and intricate privacy landscape.
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Connected TV ad spend set to hit $26b in 2023–yet still no sign of rapid industry growth
Connected TV ad spend set to hit $26b in 2023–yet still no sign of rapid industry growth
Posted on August 15, 2023
by Teddy Cambosa
CTV ad investment forecasts this year remain minor in the context of a $526.8b global pureplay internet ad market and the $115.2b Meta is expected to earn in ad revenue. Meanwhile, YouTube’s ad revenue in 2023 is still forecast to be 17.4% greater than the entire CTV ecosystem, with that gap narrowing...
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XRii reveals how sports clubs are utilising a mix of digital experiences and experiential marketing
XRii reveals how sports clubs are utilising a mix of digital experiences and experiential marketing
Posted on August 11, 2023
by Teddy Cambosa
This comes at a time where interactivity and engagement have been prevalent through the rise of virtual venues and concerts enabled by AR (augmented reality) and VR (virtual reality) technology.
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IAS announces exclusive partnership with X for brand safety, suitability optimisation controls
IAS announces exclusive partnership with X for brand safety, suitability optimisation controls
Posted on August 10, 2023
by Teddy Cambosa
IAS will now provide valuable third-party affirmation that brands running ads on X are appearing in brand safe and suitable environments as defined by the Global Alliance for Responsible Media (GARM) framework.
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Xsolla partners with AppsFlyer to provide support data-driven insights for game developers 
Posted on August 10, 2023
by Aliza Carmona
Global video game commerce company Xsolla announces a partnership with B2B SaaS and marketing technology company AppsFlyer to streamline cross-platform data-driven insights for game developers.
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Luxury watch platform CHRONEXT taps Storyblok for mobile CX
Luxury watch platform CHRONEXT taps Storyblok for mobile CX  
Posted on August 7, 2023
by Brandon Yulolo
Realising that their content system was purely web-based, CHRONEXT decided to use Storyblok and was able to build their mobile app prototype in just 7 weeks. Since its launch, app session times have tripled from 2 minutes on their website to 5 minutes on their mobile application.
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