Category: Global
The Secret Little Agency’s remit includes global brand and marketing strategy and communications development including brand and product campaigns. TSLA is the first APAC-based agency to be appointed as global AOR for Star Alliance.
Official sports streaming applications and those with close associations to the tournament or FIFA itself observed a huge increase in user acquisition activity as the FIFA Women’s World Cup tournament came to a culmination, according to the latest report from data.ai.
In a publicly-released letter by current Adobe chair and CEO Shantanu Narayen, he said that Warnock’s passing has been a sad day for the Adobe community and the industry for which he has been an inspiration for decades.
The report suggests that a majority of marketers and advertisers fall short in programmatic advertising with overlooked privacy regulation changes, digital ad spend wastage, and below average confidence towards data, analytics, and insight systems within emerging channels.
This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, encouraging them to navigate the dynamic and intricate privacy landscape.
CTV ad investment forecasts this year remain minor in the context of a $526.8b global pureplay internet ad market and the $115.2b Meta is expected to earn in ad revenue. Meanwhile, YouTube’s ad revenue in 2023 is still forecast to be 17.4% greater than the entire CTV ecosystem, with that gap narrowing...
This comes at a time where interactivity and engagement have been prevalent through the rise of virtual venues and concerts enabled by AR (augmented reality) and VR (virtual reality) technology.
IAS will now provide valuable third-party affirmation that brands running ads on X are appearing in brand safe and suitable environments as defined by the Global Alliance for Responsible Media (GARM) framework.
Global video game commerce company Xsolla announces a partnership with B2B SaaS and marketing technology company AppsFlyer to streamline cross-platform data-driven insights for game developers.
Realising that their content system was purely web-based, CHRONEXT decided to use Storyblok and was able to build their mobile app prototype in just 7 weeks. Since its launch, app session times have tripled from 2 minutes on their website to 5 minutes on their mobile application.
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