Category: Global
In response to the pressing issue of skin tone bias in smartphone imaging, TECNO has unveiled its latest initiative, the ‘#ToneProud campaign,’ which seeks to celebrate and promote the rich diversity of human skin tones.
'Deal Marketplace' also offers inventory through contextually curated private marketplace (PMP) deals, crafted using a blend of content and audience-layered data.
By acquiring Semasio, Samba TV will expand its global footprint as well as its capabilities for advertisers to define and reach granular audience segments through a unified approach that combines contextual, behavioral, and demographic data.
She has also worked across a breadth of categories and multiple global clients, including Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
Indomie, Indonesia's iconic instant noodle brand, has named K-pop sensation NewJeans as its new global brand ambassadors, marking a strategic move to connect with young audiences worldwide.
As personalised shopping demand grows, this innovation — currently in beta with plans to scale in early 2025— enhances shopper relevance by tailoring ads based on factors like price, stock, and delivery options within premium, contextually relevant environments.
The EA Sports FC Mobile Webstore allows gamers to access free daily rewards along with other product offerings, bonuses, and discounts.
According to Haleon, its ‘Health Inclusivity Screener’ is the only data driven tool of its kind to analyse digital advertising content for both readability and inclusivity metrics.
Samsung Galaxy has released the third season of its ‘All About Switching’ global film campaign in collaboration with Cheil Worldwide, Logan Studios, and electriclime°.
Creative innovation agency R/GA and the tower defence game The Battle Cats have officially revealed the double agent behind the chaos of the game's 10th anniversary celebrations, introducing a captivating new twist to its already quirky storyline.
