Category: Global
IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward.
Previously, Spendesk used two CMSs to manage its content, but the developers experienced technical limitations and the content team could not edit or build pages quickly without breaking the website.
Moreover, the company announced the launch of its ‘smart-throttling’ tool - a response prediction model which uses machine learning to predict and recommend the most valuable requests for its demand-side-platform (DSP) partners.
Scope3, the pioneer of data-led solutions to decarbonise media and advertising, has launched universal access to industry emissions data on their platform to increase visibility into digital advertising’s carbon emissions.
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced the platform release of 18.8 to offer a unified customer experience through generative AI integrations.
Marketing and monetisation technologies provider InMobi has announced its strategic partnership with climate action programme Ad Net Zero to strengthen its commitment to developing more sustainable advertising practices.
Vonage’s new app provides a flexible and scalable way of sending SMS, MMS, and WhatsApp messages from within Salesforce, making it easy for businesses to develop custom workflows using standard Salesforce tools.
Multinational computer software company Adobe has officially launched Adobe GenStudio, a new solution that harnesses the power of generative AI for the enterprise content supply chain.
As part of the partnership, Magnite will offer Green Media Products (GMPs) powered by Scope3 data. GMPs enable advertisers and media buyers to easily identify supply paths that inherently block climate risk (high carbon) inventory.
The new technology allows advertisers using Taboola to evolve beyond manual and time-consuming cost per click bidding strategies by simply specifying a budget and having Taboola’s algorithm automate the bid to drive conversions efficiently.
