Category: Global
Titled ‘0.0 Reasons Needed,’ Heineken’s latest campaign delivers a clear message: choosing to go alcohol-free shouldn’t require an explanation.
DigiPlus first filed an application for Licença Para Loterias De Apostas De Quota Fixa in Brazil in August 2024, which is a federal license that allows the operations of land-based and online sports betting, electronic games, live game studios, and other fixed-odds betting activities in Brazil.
According to the report, anime accounted for 6% of global streaming revenue in 2023. Notably, 41% of anime's streaming revenue originated from North America, highlighting the region's strong engagement with the medium.
In an exclusive conversation by MARKETECH APAC with Siddharth, he details that by drawing from his extensive experience in adtech and martech, he is poised to drive success in my new role by leveraging a deep understanding of growth marketing, strategic partnerships, and product innovation.
After 170 years, Mondelez-owned Cadbury has lost its royal warrant, a prestigious endorsement that was first granted to the Birmingham-based chocolatier by the British royal family in 1854.
The new initiative enables ALL loyalty members to turn their Reward Points into fundraising to support WWF’s research protecting the Mediterranean’s precious ecosystems.
Volvo has appointed IPG Mediabrands to manage its media account across all markets outside China, covering key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea
Integral Ad Science (IAS) has announced and exclusive first-to-market content-level brand safety and suitability measurement for advertisers on Kwai for Business, the commercial platform of social media video app Kwai.
With the acquisition of the new shares, Sony will become Kadokawa's largest shareholder, holding approximately 10% of its shares, including the shares Sony previously acquired in February 2021.
Prior to joining Cheil Worldwide, Poynton held positions of chief creative officer at SapientNitro Europe, executive creative director at Ogilvy UK and executive creative director at Saatchi&Saatchi in Sydney.
