Category: Global
We Are Social’s UK office won a competitive pitch to secure the work, and will now collaborate with Carlsberg Group across strategy and creative campaign development, as well as social-first content production through We Are Social Studios.
Lifebuoy, Unilever’s hygiene soap brand, has teamed up with Moo Deng, the viral sensation baby pygmy hippopotamus, for its ‘H for Handwashing’ global movement, redefining the letter ‘H’ as a universal symbol for hand hygiene.
Heckler Singapore has unveiled the new animated identity for Toyota House, an inclusive mobility park located just blocks from the Eiffel Tower, in collaboration with agency Octagon UK.
This partnership marks a significant milestone in Haleon's continued investment in premium, impactful media channels.
By combining this capability with Eagle Eye’s real-time personalised marketing solutions, the AI-enabled technology can deliver real-time engagement that directly leverages a customer’s context and potential purchase intent.
The data notes that around 78% of marketers say “improving brand awareness and reputation” is their top marketing goal this year. Moreover, around 65% of brands often rely on an ‘always-on’ advertising to strengthen brand equity and achieve long-term growth.
IAS’s predictive science pre-screens pages and categorises them, enabling brands to seamlessly identify inventory most desirable while avoiding content that is unsuitable.
The campaign's branded content component includes two films produced by CNNIC's global brand studio Create that aims at enhancing awareness of Hyundai Motor's ongoing support and presence in the world of sports.
In response to the pressing issue of skin tone bias in smartphone imaging, TECNO has unveiled its latest initiative, the ‘#ToneProud campaign,’ which seeks to celebrate and promote the rich diversity of human skin tones.
'Deal Marketplace' also offers inventory through contextually curated private marketplace (PMP) deals, crafted using a blend of content and audience-layered data.
