Category: Global
Yahoo Advertising has partnered with global digital out-of-home (DOOH) supply-side platform VIOOH in a new whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns.
As part of the launch, Cedara has partnered with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret to reduce carbon emissions across its video ad delivery.
InMobi’s AI-powered platform aims to mark a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising through its personalisation and other campaign enhancing features.
According to the report, more than half of the respondents paid at least $100,000, and every 1-in-11 paid a staggering $1 million or more.
Around 70% of marketing decision-makers worldwide are investing more than half of their budgets in long-term initiatives, with 78% remaining optimistic in the future regardless of ongoing crises, a study from GfK revealed.
With the acquisition of Lightstream, Rainmaker, and API.stream, Xsolla will allow creators to go live within seconds via cloud streaming services, request free keys from game developers, participate in referral programs, create their branded web shops, and sell digital goods for games in Xsolla's po...
Global business transformation agency Valtech has announced significant additions to its leadership team in the Asia Pacific, Middle East, and North Africa (APMENA) region to drive growth, with Ralf Zink as the new chief operating officer and Shannon Dix as managing director for Southeast Asia and C...
That being said, data from Contentsquare suggests actions for brands to take in order to prepare their sites for increased traffic and drive additional revenue.
The collaboration will enable all Havas agencies to leverage Adobe generative AI to deliver personalised customer experiences more efficiently.
Designer brand Paul Smith has partnered with enterprise headless CMS Storyblok to modernise and future-proof its website and customer experience.
