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Category: Global

MARKETECH-PHOTOS
Medallia names Nick Martin as new SVP of international to drive growth across EMEA and APAC
Posted on December 11, 2023
by Aliza Carmona
Enterprise experience platform Medallia, Inc. has announced the appointment of Nick Martin as its new senior vice president (SVP) of international to support the platform’s growth.
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Lu Borges takes helm as TBWA\Media Arts Lab’s new chief communications officer
Posted on December 7, 2023
by Azunta Gaviola
Los Angeles – TBWA\Media Arts Lab, a bespoke agency dedicated to Apple, has recently announced the appointment of Lu Borges as its newly appointed chief communications officer. In this new role, Lu will lead the teams responsible for both internal and external communications, as well as oversee public...
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Yahoo reveals latest AI-powered ‘Yahoo Blueprint’ Suite for better ad performance and optimisation
Yahoo reveals latest AI-powered ‘Yahoo Blueprint’ Suite
Posted on December 6, 2023
by Brandon Yulolo
Fueled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers.
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What's NEXT 2024: A dynamic year for the future of media and advertising
Posted on December 6, 2023
by MARKETECH APAC
From free ad streaming TV’s (FAST) exponential growth to the impact of AI in advertising, Let’s take a look at some strategic shifts poised to define the year ahead in an interview with experts from Nexxen. 
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Booking.com launches online training series with UNWTO to support more sustainable accommodations
Booking.com launches online training series with UNWTO to support more sustainable accommodations
Posted on December 6, 2023
by Brandon Yulolo
Providing practical knowledge around sustainability for accommodations, each course will focus on a different topic: local community engagement, energy usage & greenhouse gases, food management, and water management.
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Freshworks appoints Mika Yamamoto to spearhead its global marketing and customer experience
Posted on November 30, 2023
by Azunta Gaviola
Singapore – Freshworks, a cloud-based customer service software company, has formally appointed Mika Yamamoto as its newest chief customer and marketing officer. This appointment comes after her outstanding performance in spearheading the go-to-market strategy for the company’s comprehensive global...
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MessageBird’s head of global integrated field marketing Rohan Chandhok announces departure from company
Posted on November 29, 2023
by Teddy Cambosa
Rohan been an active proponent of building communities, connecting people and facilitating peer learning, rather than executing conventional field marketing programs.
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BackLite Media partners with Location Media Xchange to expand advertiser access in UAE
Posted on November 29, 2023
by Aliza Carmona
Location Media Xchange (LMX), the enterprise software provider for out-of-home (OOH) media owners, has announced its partnership with UAE-based digital-out-of-home (DOOH) advertising company BackLite Media to offer advertisers access to a more expanded inventory.
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Bonzai launches ‘BrandStory’ a large-scale premium mobile ad format
Posted on November 28, 2023
by Gian Japsay
In comparison to single-scroll ad formats, BrandStory delivers three times the ad area and 2.8 times longer viewing periods, addressing businesses' growing demand for more real estate to produce outcomes globally. It combines awareness, investigation, and action in a whole solution.
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Mastercard to launch Mastercard Gamer Academy with Riot Games and G2 Esports
Mastercard to launch Mastercard Gamer Academy with Riot Games and G2 Esports
Posted on November 24, 2023
by Brandon Yulolo
The program is set to kick off in early 2024, offering participants the opportunity to have all-expense paid trips to major esports events, access to seasoned esports professionals from G2’s roster, in-person and digital sessions with mentors that also feature workshops, and a comprehensive educational...
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