Category: Global
Internally referred to as the ‘Confidence Campaign,’ the creative concept revolves around the empowerment La Specialista Touch gives its users.
South Korea – Samsung has collaborated with Cheil Worldwide and electriclime° Korea on a global campaign film highlighting the technology and features of its new Samsung Vision AI TV. Promising the next big thing in television, the campaign highlights how Samsung Vision AI enhances the TV viewing experience,...
Titled ‘Pool Hall,’ it builds on Levi's recent campaign reimagining the brand’s decades-old advertisements.
The campaign highlights the dedication it takes to be a champion through the rigours of daily physical and mental training, highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise.
India – Media and entertainment company Connekkt Media has acquired Mob Scene, a Hollywood marketing agency known for its work on major blockbuster campaigns, as part of its international expansion. With this acquisition, Connekkt Media expands its presence in the global media and entertainment industry,...
Nancy Reyes, CEO at BBDO Worldwide, stated that while people often say advertising is dead, and that being big is bad–big is old, and they believe that it’s small minded to think big is bad.
‘Signs’ empowers users to learn American Sign Language (ASL) while also crowd-sourcing a growing dataset of ASL video content to expand accessibility and understanding.
Thailand – Following the premiere of HBO’s hit series ‘The White Lotus’ third season, online travel agency Agoda has reported a 12% surge in accommodation searches for Koh Samui, the show’s primary filming location, with interest from the United States soaring by 65%. Agoda reports that a surge in US...
India – Knowledge-sharing platform Quora has partnered with Bombora to enhance B2B advertising, enabling precise targeting and account-based marketing (ABM) through intent data and audience insights. Through this partnership, advertisers on Quora can access Bombora’s data covering over 450 B2B...
Singapore – Snigdha Nandan, most recently the director of B2C and digital marketing for APAC at Mastercard, has taken a new role as the executive director and global head of digital marketing at Standard Chartered. In a conversation with MARKETECH APAC, Snigdha mentioned that she will lead all digital...
