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Category: Global

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SeenThis collaborates with IAS to provide enhance measurement capabilities in its platform
Posted on February 14, 2024
by Aliza Carmona
Adaptive streaming technology platform SeenThis announced that Integral Ad Science (IAS) has completed a video certification to provide third-party-validated, actionable measurement for advertisers using SeenThis technology.
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Grasp the potential of conversational commerce in customer experiences with this in-depth report
Grasp the potential of conversational commerce in customer experiences with this in-depth report
Posted on February 13, 2024
by Brandon Yulolo
To help navigate through this phenomenon, global cloud communications platform Infobip, with market intelligence firm IDC, have teamed up with MARKETECH APAC to present the report, ‘Revolutionizing Customer Experience through the Power of Conversational Commerce’, providing guidance to marketers and...
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Spotify’s new campaign celebrates a decade of bringing K-Pop to the world
Spotify’s new campaign celebrates a decade of bringing K-pop to the world
Posted on February 13, 2024
by Teddy Cambosa
To commemorate this milestone, the popular audio streaming subscription service will be launching a special series of Spotify Singles headlined by ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC.
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Disney to acquire US$1.5b equity stake at Epic Games, to create entertainment universe on Fortnite
Disney to acquire US$1.5b equity stake at Epic Games, to create entertainment universe on Fortnite
Posted on February 12, 2024
by Teddy Cambosa
The Walt Disney Company has announced that will be acquiring a US$1.5b equity stake in Epic Games, alongside a collaboration to create a new games and entertainment universe that will further expand the reach of beloved Disney stories and experiences.
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Alipay+ adds 9 international e-wallets in Thailand; integrates with all 14,500 7-Eleven stores
Posted on February 9, 2024
by MARKETECH APAC
This initiative fits in with their ongoing digitization efforts to meet the growing needs of travellers, particularly as they prepare for the busiest travel period around Chinese New Year. Counter Service connects Alipay+ to the 7-Eleven retail network, enabling the integration.  
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Jeff Geheb promoted as new global executive lead for VML Enterprise Solutions 
Posted on February 9, 2024
by MARKETECH APAC
As the global executive lead for Enterprise Solutions, Geheb will oversee the growth and administration of VML's line of Enterprise Solutions. global consulting, data, technology, and innovation services, businesses, and goods are all included in this
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This comprehensive guide invites retailers on how to create impactful digital CX strategies
Posted on February 8, 2024
by Aliza Carmona
Global cloud communications platform, Infobip has launched the marketing guide ‘What Customers Want (A Retailers Guide to Digital Customer Experience)’, to offer businesses a simpler way to understand what shoppers want and what solutions and tools they can utilise in order to successfully answer these...
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IAS expands Meta partnership with AI-driven brand safety and suitability measurement tools
IAS expands Meta partnership with AI-driven brand safety and suitability measurement tools
Posted on February 7, 2024
by Brandon Yulolo
Through this partnership, IAS’s new post-bid brand safety and suitability measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.
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Bumble launches latest feature to detect and minimise spam, frauds and phoney accounts 
Posted on February 6, 2024
by MARKETECH APAC
Bumble Inc.'s Deception DetectorTM introduces a quick and reliable machine-learning approach that is used to assess the authenticity of profiles and connections on all of its platforms. In testing, Deception DetectorTM blocked 95% of the accounts that Bumble Inc. classified as frauds or spam. This AI-powered...
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McLaren inks multi-year partnership deal with Airwallex to support Formula 1 Team
Posted on February 6, 2024
by Aliza Carmona
McLaren Racing has announced it has signed a multi-year partnership deal with global payments and financial platform Airwallex to modernise their global financial operations and support their iconic sport’s brand, the Formula 1 team.
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