Category: Global
Occurring just after Microsoft’s recent acquisition of Activision Blizzard, the company has decided to proceed with the layoffs to follow a sustainable cost structure plan that will support the growth of the business.
According to WPP, this union of agencies will enable Burson to best serve clients in a complex and volatile environment in which strategic stakeholder communications has never been more critical.
Built by Initiative’s cultural analytics department, Marketing Multi crowdsources predictions from industry experts across the world and combines it with generative AI to provide the most eclectic multi-market with odds updating live every day.
Storyblok, the content management system (CMS) in its category, has formed a partnership with Lokalise, an AI-powered translations and automatic localisation company. Through the partnership, AI-powered translations can be integrated into a site in order to localise content for users.
Riot Games, an American video game company, has announced they will cut off 11% of their staff around the world as they make critical adjustments for the future of the company.
Vietjet Air has signed a Memorandum of Understanding (MOU) with global travel service provider Trip.com Group to leverage both parties expertise and resources in making travel more convenient for travellers worldwide.
Conversely, the market management team will remain in the region with close contacts to their countries.
MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has partnered with Dentsu Creative Italy for the launch of its newest ‘For a Greater Beauty’ global integrated marketing campaign.
Conceptualised alongside BBH Singapore alongside The Mill Los Angeles and Fuse Adventures in Audio, the stunt featured Doctor Strange from Marvel Studios’ “What If…?”, all episodes now streaming only on Disney+, it teased a new era for mobile and provided a glimpse of an upcoming feature that will allow...
Eagle Eye, the SaaS business carrying out loyalty, personalised promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has unveiled ‘EagleAI,’ a modular, customer-centric data science solution powered by AI built specifically for the grocery and retail sectors.
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