Category: Global
USA – We. Communications has introduced a brand refresh that includes a new logo, an updated name, and a revised vision, reflecting its approach to helping businesses navigate communication challenges in a rapidly changing world. The refreshed We. Communications brand focuses on simplifying complex ideas...
By integrating Zitcha’s platform with StackAdapt’s advanced programmatic capabilities, brands can now easily access, scale, and optimize their retail media campaigns across key regions including North America, Europe, and Asia-Pacific.
Singapore – Integral Ad Science (IAS), a global media measurement and optimisation platform, has appointed its chief product officer (CPO), Srishti Gupta, to the board of directors at IAB Tech Lab. In this appointment, Gupta will collaborate with industry leaders on the IAB Tech Lab’s board of directors...
London – Heineken has extended its global media partnership with Dentsu through a new two-year contract, continuing their eight-year collaboration with the network. Backed by a significant media investment, the extended contract will allow Dentsu to represent Heineken across 100 markets, including Mexico,...
Liverpool Football Club (LFC) is reuniting with adidas, striking a multi-year partnership anew.
Singapore – Scope3 has unveiled the Scope3 Agentic Media Platform, an AI-powered solution designed to help partners create and market agentic media products that prioritise efficiency and sustainability from the ground up. The Scope3 Agentic Media Platform leverages AI to streamline the media supply...
Her appointment reinforces Hershey’s commitment to accelerating growth and enhancing its position in the competitive global snacking industry by focusing on strategic brand development and innovative demand generation.
WPP, Kantar’s owners, as well as Bain Capital has yet to approve the Kantar Wordlpanel sale, according to reports.
Thailand – Vaseline has teamed up with the hit HBO Original series ‘The White Lotus’ for its third season, unveiling an immersive campaign for the launch of Vaseline Gluta-Hya SPF 50. As part of the partnership, Vaseline is releasing a series of short films inspired by The White Lotus, reflecting its...
As a result of the collaboration thus far, agencies and brands leveraging Scope3’s carbon measurement platform can now access DOOH property and format emissions data for over 1 million screens globally when planning DOOH and omnichannel campaigns.
