Category: Global
By integrating these two solutions, retailers can now deliver both mass and personalised messages, promotions and rewards directly on the customers’ physical and digital shopping receipts.
The partnership sets a new standard for how digital advertising can deliver performance, relevance and responsibility - ensuring that advertising not only drives ROI but also fuels the open internet, professional journalism and the stories that shape our culture.
United Kingdom – PwC has launched a new global identity that reflects its commitment to driving clients to the leading edge of innovation, debuting the refreshed look as the official consulting partner of Formula 1. PwC has introduced a refreshed brand positioning and identity—the first major update...
Customer data cloud Amperity has launched its ‘Identity Resolution Agent,’ an AI-powered tool that unifies customer profiles.
Technology platform Yahoo DSP has launched the ‘Conversion API’ (Yahoo CAPI) solution to enhance measurement, attribution, and optimisation of campaigns.
‘nexAI’ uses Nexxen’s proprietary data to introduce improvements across four main areas. In planning, AI-powered tools support audience planning, forecasting, and strategic recommendations to provide clearer insights.
MARKETECH APAC recently spoke with industry leaders to learn more whether this news should come as a concern or not for the future of the advertising industry.
The update, written by Anthony Chavez, vice president at Privacy Sandbox, noted how The Privacy Sandbox was introduced with the dual goal of improving online privacy and supporting a healthy, ad-supported web.
Omnicom Media Group (OMG) is uniting all its influencer capabilities globally under its marketing agency Creo.
Furthermore, it allows marketers to clearly define their AI journey and fast track the development of solutions best suited for their specific use cases.
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