Category: Global
![[Creative Work] Hibiki x Global Campaign](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Hibiki-x-Global-Campaign.jpg)
Japan – Japanese luxury brands are increasingly finding themselves at the centre of global cultural fascination, from fashion and fine dining to whisky. Now, Hibiki is stepping deeper into that conversation with the launch of its first-ever global campaign, “The Masterpiece of Japanese Artistry”. Created...
Under the agreement, Teads receives exclusive access to Lumen’s CTV attention measurement for its HomeScreen placement across the United States, Europe, the Middle East and Africa, Asia-Pacific, and Latin America.
![[Creative Work] Spotify 20 years](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Spotify-20-years.jpg)
Singapore – For millions of users across Asia and beyond, music streaming has become less about background listening and more about documenting life in real time. Spotify is now leaning fully into that behaviour with “Spotify 20: Your Party of the Year(s)”, a new interactive experience celebrating...
The transition to the new agency model will begin immediately, with implementation taking place in phases aligned with brand planning cycles to maintain continuity and operational stability across markets.
The move also expands the company’s advertising and commerce ecosystem, which includes its consumer platform Glance.
![[Original Feature] TDWP APAC Campaigns](https://marketech-apac.com/wp-content/uploads/2026/05/Original-Feature-TDWP-APAC-Campaigns.jpg)
If the original The Devil Wears Prada gave audiences the cerulean monologue, impossible deadlines, and the terrifying glamour of Runway magazine, its sequel is shaping up to be something even bigger: a full-scale branded fashion universe. Luxury, technology, and lifestyle marketers are now all competing...
According to the company, the tools aim to transform fragmented customer engagements into persistent and context-aware conversations involving humans, AI agents, and enterprise systems.
![[AI] Reverse x Google Cloud](https://marketech-apac.com/wp-content/uploads/2026/05/AI-Reverse-x-Google-Cloud.jpg)
South Korea – Google Cloud has expanded its partnership with Weverse, as the global superfan platform rolls out conversational AI systems to cope with swelling fan demand, ticketing traffic, and merchandise inquiries tied to the worldwide rise of K-pop. The deployment centres on Google Cloud’s CX Agent...
According to the company, the platform is built around a shared layer of real-time customer context that unifies customer identity, behavior, and historical data to support more immediate decision-making.
PolyAI said Kong Konnect has enabled a more robust developer experience while allowing engineering teams greater ownership over their services alongside enhanced observability and governance capabilities.
