Category: Global
![[Collaboration] SHOWBOX x ReelShort](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-SHOWBOX-x-ReelShort.jpg)
Seoul, South Korea – ReelShort and Korean content studio SHOWBOX have entered into a co-production partnership to develop original short-form dramas for audiences worldwide, as both companies look to capitalise on the growing demand for vertical entertainment. Under the agreement, SHOWBOX will co-produce...
U.S.A. — OpenAI has teamed up with football icon Leo Messi for a new global campaign that encourages fans to use artificial intelligence (AI) to celebrate, follow, and engage with football in more creative ways during the FIFA World Cup 2026 season. The campaign begins with an image created by Messi...
USA – Pinterest has introduced Amazon Storefront linking, enabling creators to connect their Amazon Storefronts directly to their Pinterest accounts and streamline affiliate product recommendations. Once connected, creators’ affiliate information is automatically applied when they tag eligible Amazon...
Paris, France — Stella Artois is bringing tennis fans closer to the spirit of the Roland-Garros tournament with the launch of its immersive Clay Bar experience, an exclusive activation that transforms a private Paris rooftop into a tribute to the tennis tournament’s iconic red clay courts. Running throughout...
Brazil – Apple has unveiled ‘Dança’, a new 30-second film starring global Brazilian soccer icon Vini Jr., showcasing the company’s AirPods Pro 3 noise cancellation technology through a soundless dance concept that highlights the contrast between noisy environments and immersive listening. In the film,...
U.S.A. — Nike has unveiled its major new global campaign ‘Rip the Script’, encouraging young players around the world to ditch traditional playbooks and embrace a more instinctive, creative, and joyful style of play. Moving away from standard sports advertising, the digital-led campaign is designed as...
Singapore — CLEAR Men and Ogilvy Singapore are putting football fans at the heart of its latest global campaign, ’Make Your World Cup Legendary,’ celebrating the rituals, emotions, and shared experiences that define the football fandom ahead of the FIFA World Cup 2026. Rolling out across more than 40...
![[Launch] ZoomMate](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-ZoomMate.jpg)
United States – Zoom is deepening its push into agentic AI with the launch of ZoomMate, a new workplace assistant designed to help users move from conversations to execution without losing context across multiple tools and systems. ZoomMate builds on Zoom’s broader vision of becoming a “system of action”...
Japan – ASICS Corporation will transfer its Onitsuka Tiger business to OT GROUP Corporation, a wholly owned subsidiary, as part of a planned corporate reorganisation aimed at establishing a more independent operating structure for the brand. The decision was approved at a meeting of the company’s Board...
Chicago, U.S.A. — Tropicana is ushering in its new era with the launch of ‘Give Life Some Juice,’ a new global masterbrand campaign designed to bring a fresh creative identity to the iconic juice brand! Created in partnership with creative agency FIG, the campaign introduces a vibrant tropical world...
