Category: Global
Titled “Who Are Ya?”, the two-minute film features a mix of football figures and entertainment personalities discussing topics related to business-to-business finance through the lens of football fandom.
According to the company, the new platform highlights the role of small, everyday moments of happiness and positions the beverage as part of those experiences.
![[Original Feature] Human Only Certification](https://marketech-apac.com/wp-content/uploads/2026/04/Original-Feature-Human-Only-Certification.jpg)
In 2026, the marketing world is navigating “The Turning Point.” After two years of our feeds being flooded with hyper-optimised, high-sheen AI content, we have collectively reached a stage where “Perfection” is not the goal—it is a massive red flag. If an ad looks...
![[Campaign] Vaseline (Unilever) x Ogilvy Singapore](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Vaseline-Unilever-x-Ogilvy-Singapore.jpg)
Singapore – Vaseline is betting on memory, not just moisture, with the launch of ‘Love Hurts’, a campaign that turns a familiar childhood ritual into a broader play for cultural relevance. The film titled, Some Traditions Aren’t Passed Down, They’re Rubbed In, directed by BAFTA-winning filmmaker Savanah...
According to OpenX, the leadership changes reflect its continued investment in simplifying advertising by introducing greater intelligence on the supply side.
Singapore – Integral Ad Science (IAS) has introduced ‘IAS Total TV’, a suite of connected TV (CTV) solutions aimed at improving transparency for advertisers across streaming platforms. The offering provides aggregated data on genre, rating, language, show, and programme-level insights from platforms...
![[Brand Identity Refresh] Lacoste 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Brand-Identity-Refresh-Lacoste-2026.jpg)
Paris, France – Lacoste has introduced a new visual identity, refining its core brand elements in a move that leans on heritage while sharpening its contemporary expression. At the centre of the update is typography. Drawing from archival references, the brand reintroduces a stronger use of serif characters...
Lemma said the platform is now available to clients across North America, the Asia-Pacific region, and other markets starting this month.
The film begins with Beckham handing the “playbook” to fans, symbolically inviting them to define the rules of the Pepsi Football Nation. It then follows a series of stylised scenes that highlight football culture beyond the match itself.
In his new role as executive chairman, Cook will support certain company initiatives, including engaging with policymakers globally.
