Category: Global
Hotwire, the global communications and marketing consultancy, has announced the launch of its global AI innovation team for consultancy and first proprietary AI tool, GAIO.tech, that delivers unique insight into brand reputation, influence, and recommendations by AI chatbots.
Featuring the film's stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), the campaign shows fans how Heineken Silver is the perfect bridge to help resolve the bitterness amidst the iconic feud between the two characters.
Set to the pulsating beat of GreedyBoy’s specially composed track, Heckler Singapore joined forces as VFX partner on the striking video produced by Studio Birthplace – a Singapore-based creative agency focused exclusively on planet-positive projects.
SOOP, a new live streaming platform, will launch its global beta on June 5, 2024, featuring intuitive features and exclusive original content through partnerships with top esports personalities like Faker and other gaming streamers and game publishers.
Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing mix, and 93% of businesses report winning customers as a direct result of video content.
Through this initiative from Amperity, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data.
Marketers may now use incrementality analysis to gauge the effect of particular marketing initiatives, including budget increases, on return on investment (ROI) because of the launch of Adjust's InSight in the INSEA area and other markets worldwide. This facilitates ROI-positive decision-making by allowing...
Moreover, the availability of automatic content recognition (ACR) data through the platform enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV.
Around 82% of brands using AI to streamline workflows and automate content generation have experienced increased operational efficiency, market research by CleverTap revealed.
Riot Games has partnered with Digitas Singapore, a networked experience agency under Publicis Groupe, and Heckler Singapore, a video production studio, to launch an animated music video featuring the girl group XG for its anticipated VALORANT Champions Tour Pacific.
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