Category: Global
“I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine—it's powerful and personal,” said Miley Cyrus.
San Francisco, California — Experience management company Qualtrics has selected ROI·DNA, a digital marketing agency and subsidiary of Hotwire Global, as its global digital advertising partner. Under the partnership, ROI·DNA will be responsible for leading paid media strategy and execution across both...
According to the announcement, the partnership is aimed at combining the shared appeal of beer and entertainment to reach legal-age audiences through sports, food, music, comedy and other cultural moments.
United States – Kate Spade New York has launched its Fall 2025 campaign, ‘Spark Something Beautiful,’ a creative statement that celebrates how connection transforms the everyday. Framed in the energy of New York City, the film and imagery follow a protagonist whose world shifts from ordinary to...
The complaint, filed September 8, 2025 in the US District Court for the Southern District of New York, asks for both damages and injunctive relief to restore competition.
Indonesia – Kelvin Hong has stepped into a new international marketing leadership role, overseeing markets across Asia Pacific, the Middle East, and Africa (APMEA). With a career that spans global FMCG brands and leading QSR players such as KFC and A&W in Southeast Asia, Kelvin brings decades of...
Singapore – The Hoffman Agency has introduced ‘Generative Engine Discovery Insights’ (GEDI), a proprietary capability designed to decode how brands appear in generative AI answers. GEDI offers organisations a data-driven view of their visibility across today’s leading AI platforms. As digital discovery...
Vasaiwala said her immediate priority is a three-pillar commercial strategy designed to tackle what she calls a “fundamental problem that's bleeding budgets across APAC.”
Under the new arrangement, PHD will manage cross-screen media planning and buying, performance marketing, and shoppable media for Intersnack’s portfolio of local and international snack brands.
The firm said its approach integrates creative insight with media intelligence, aligning with the increasingly blurred lines between creative and media.
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)