Category: Global
South Korea – Samsung Electronics has teamed up with Cheil for a new global campaign that spotlights its AI-enabled innovations and vision for the AI-powered home through “SmartThings”. SmartThings, Samsung’s global connected living platform, enables users to connect and control smart devices in one...
United Kingdom – WPP has announced that Andrew Scott, its chief operating officer (COO) and board member, will retire at the end of the year after nearly three decades with the company. Scott will work alongside incoming CEO Cindy Rose in the coming months before taking on an advisory role to support...
South Korea – Apple TV has unveiled a Genmoji-powered digital out-of-home (DOOH) campaign to mark Korean soccer icon Son Heung-Min’s first home game with Los Angeles Football Club (LAFC). Developed with TBWA\Media Arts Lab, Seoul, the campaign features Son’s signature goal celebration reimagined as a...
USA – Mastercard has appointed WPP Media as its new global media agency, taking over strategy, planning, and buying responsibilities in a move valued at US$180 million. The win sees Mastercard end its decade-long relationship with Carat under dentsu, marking a significant shift in the brand’s media approach....
USA – HI-CHEW, the fruity-flavoured candy brand from Morinaga & Company, has returned to Fortnite Creative Islands by Epic Games for the third year in a row, unveiling a new collaboration that features branded mini-games and exclusive in-game rewards. Powered by Super League, the limited-time activation...
In this role, Francis will not only cover the Philippine market but also the coffeehouse chain’s expansion to Mexico as it continues to gear up for international expansion.
Dentsu International has confirmed said news to MARKETECH APAC, but declined to give more specific details on the exercise, including queries on how much of the workforce per region, including Asia-Pacific, will be affected by this.
The company said the move will allow it to scale operations, foster innovation, and support talent development, while also strengthening its presence in the region’s growing creator economy.
The partnership will see PHD take charge of global media planning and buying, marking OpenAI’s first formal engagement with a global media agency.
UK – HSBC has appointed John McDonald as chief marketing officer, effective 1 October. In this newly created role, McDonald will oversee the integration of marketing and brand functions across HSBC’s four core business areas: Hong Kong, the UK, HSBC corporate and institutional banking, and HSBC international...
