Category: Global
United States – Hyatt Hotels Corporation has launched “A World Awaits,” the first integrated campaign for its Alila luxury brand in five years. The campaign explores how travel can shift perspectives both outward and inward, pairing vast imagery of Alila destinations with personal guest moments of reflection....
A shareholder circular is scheduled for October, followed by full prospectuses roughly a week before the listing.
The campaign will run across broadcast media, streaming services, online platforms, and social media, with initial placements in the United States and the United Kingdom.
United States – Dentsu Creative has appointed John Mescall as its new global chief creative partner, a move that signals the network’s continued focus on creative development at an international level. Mescall, who will be based in New York, will work alongside Yasu Sasaki, global chief creative officer...
United States – Amazon Ads and Netflix have announced a new partnership that will give advertisers direct access to Netflix’s advertising inventory using Amazon’s demand-side platform (DSP), set to launch in the fourth quarter of 2025. The integration will be available in 11 countries, including the...
United States – Chipotle Mexican Grill has signed a joint venture with South Korea’s SPC Group to open restaurants in Asia for the first time, with the first sites set to open in South Korea and Singapore in 2026. Scott Boatwright, chief executive officer of Chipotle, said the company sees Asia as a...
The integration, initially launching in beta for select customers in the Americas, will be available through Google Search Ads 360, with future plans to expand globally and into additional Google Marketing Platform tools.
United States – Vimeo, Inc. has entered into a definitive agreement to be acquired by Bending Spoons in an all-cash transaction valued at approximately $1.38b. Under the terms of the deal, Vimeo shareholders will receive $7.85 per share in cash, representing a 91% premium over the company’s 60-day volume-weighted...
United States – Ford Motor Company has introduced Ready Set Ford™, its first new global campaign in more than 15 years, signalling a bold new era for the brand and a renewed commitment to customers worldwide. The Ready Set Ford campaign is designed to spark confidence and help people feel ready...
PubMatic alleges that Google’s dominance resulted in higher advertising costs, reduced diversity of content, and less transparency in the ecosystem.
