Category: Global
Marketers may now use incrementality analysis to gauge the effect of particular marketing initiatives, including budget increases, on return on investment (ROI) because of the launch of Adjust's InSight in the INSEA area and other markets worldwide. This facilitates ROI-positive decision-making by allowing...
Moreover, the availability of automatic content recognition (ACR) data through the platform enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV.
Around 82% of brands using AI to streamline workflows and automate content generation have experienced increased operational efficiency, market research by CleverTap revealed.
Riot Games has partnered with Digitas Singapore, a networked experience agency under Publicis Groupe, and Heckler Singapore, a video production studio, to launch an animated music video featuring the girl group XG for its anticipated VALORANT Champions Tour Pacific.
Moreover, Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.
The brand refresh aims to capture the vibrant, youthful spirit of the company and appeals to Gen Z around the world–seeking opportunities to create and celebrate in their everyday lives.
Building on two decades of advertising experience from Expedia Group Media Solutions, the travel media network leverages its first-party traveller intent and purchase data, so advertising partners reach even more travellers across the purchase journey.
In this newly created global role, LaFond-Dufour will be in charge of all of the group's ESG commitments, including Publicis' ambitious SBTi-approved climate targets and concrete action plans for diversity, equality, and inclusion. She will also be in charge of major initiatives, including Working with...
In his role at StackAdapt, Nelsen will lead a world-class team and take responsibility for all aspects of marketing, including product marketing, brand growth, digital strategies, communications, public relations, experiential marketing, and design.
XPO: The Mars Agency, the connected commerce company, has officially rebranded as Mars United Commerce to reflect its transformation into an enterprise-wide solutions partner for the commerce marketing industry.
