Category: Global
YouGov, the international online research data and analytics technology group, and advertising agency Havas have announced the expansion of their data partnership, which powers Havas' client insights.
Drink company SAPPE, has appointed popular K-pop boy band SEVENTEEN as its first global brand ambassador for its trademark fruit drink Mogu Mogu. In keeping with their assigned roles, the 13 members of SEVENTEEN will embody the concepts of 'Fun' and 'Lively' in relation to SAPPE's Mogu Mogu fruit ju...
Both Grether and Anderson will report to Diego Scotti, EVP and general manager fo consumer group and global marketing & communications at PayPal.
LG Electronics (LG) has launched its latest global campaign called ‘Optimism Your Feed’ which helps bring more balance to social media feeds with positive social media content.
It is also worth noting that the campaign follows the news in March this year that AliExpress became the first exclusive global e-commerce partner of said sporting event, which will happen from June 14 to July 14 in 10 host cities across Germany and will see 24 national teams compete.
As part of the What’s NEXT Interview series, MARKETECH APAC spoke with Marc Zander, global chief client officer at Teads, to learn more about the new strategies and insights in the new era of digital advertising.
TikTok has announced new business solutions to help companies chart new territory on TikTok, including a new suite of creative AI tools, performance and measurement solutions, and advancements to high impact branding placements. TikTok has offered companies the ability to be innovative in culture and...
OpenAI and News Corp, the American mass media and publishing company, have announced a multi-year agreement allowing OpenAI to display content from News Corp mastheads to help users make informed choices based on reliable information and news sources.
The investment cements an existing commercial partnership between Reward and Experian. This further collaboration will focus on leveraging Experian's rich data and audience activation capabilities to fuel Reward's offerings across banks and retail, expanding reach to create a more rewarding experience...
L'Oréal has launched the Big Bang Beauty Tech Innovation Program in the South Asia Pacific, Middle East, and North Africa (SAPMENA) area, which includes Singapore. This open innovation challenge, a key initiative for the beauty industry, allows businesses to develop their discoveries in a commercial...
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