Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME

Category: Global

Bentley
Bentley Motors’ global campaign to connect with younger generations by blending modernity with tradition
Posted on June 13, 2024
by MARKETECH APAC
The film delves deeply into several aspects, such as the music featured in the Bentley Record Room, the design features found in Bentley Home, and Bentley Extraordinary Journeys. Through genuine, unusual, and elevated methods, the numerous transitions explore a balance of polarities unique to the brand,...
Read More
Live streaming platform SOOP launches beta with sports & entertainment content, alongside monetisation features
Live streaming platform SOOP launches beta with sports & entertainment content, alongside monetisation features
Posted on June 13, 2024
by Brandon Yulolo
Following the launch, the platform has quickly attracted streamers broadcasting a wide variety of content, ranging from popular esports and multiplayer titles and ‘Let’s Play’ single player gaming sessions, to virtual avatar and ‘IRL’ streamers.
Read More
Publicis Groupe wants to cut through exaggerated AI promises with ‘BSBot’
Publicis Groupe wants to cut through exaggerated AI promises with ‘BSBot’
Posted on June 13, 2024
by Teddy Cambosa
With the BSBot, clients will be able to record audio or upload images and text from keynote speeches, meetings, presentations, articles and press releases about AI. Once inputted, they will receive an immediate analysis that translates AI hype and jargon to real talk, and highlights critical questions...
Read More
SONAR-5
Ruder Finn Asia launches multi-lingual crisis simulation platform SONAR 5.5 to strengthen corporate defences
Posted on June 6, 2024
by Aliza Carmona
Global communications consulting firm Ruder Finn Asia has officially rolled out SONAR 5.5, the latest version of its SONAR crisis management simulation platform.
Read More
OpenX announces international expansion of CTV offering
OpenX announces international expansion of CTV offering
Posted on June 5, 2024
by Brandon Yulolo
In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV.
Read More
HAVAS Red
Latest HAVAS Red report reveals consumers trust influencers more than traditional media
Posted on June 5, 2024
by MARKETECH APAC
HAVAS Red, the global merged media micro network, launched its The first ‘The State of the Influencer in 2024: A Client's Perspective’ whitepaper. The report shows that consumers prefer influencers more than traditional media, and the video content is the most effective strategy in influencer market...
Read More
From uncovering insights to execution: here’s why agencies need more tools
From uncovering insights to execution: here’s why agencies need more tools
Posted on June 5, 2024
by MARKETECH APAC
Tools will help you systemise a success that you encountered before or help you overcome an issue you regularly have. Overall, all tools’ purpose is to reduce manual and ad-hoc work to save time but not only that otherwise it would be the same as a process. 
Read More
Yves Briantais named as chief marketing officer at Carlsberg Group
Yves Briantais named as chief marketing officer at Carlsberg Group
Posted on June 5, 2024
by Teddy Cambosa
Briantaisis a seasoned executive with 25 years of global, regional and local experience across marketing disciplines. He was most recently with Colgate-Palmolive as its global executive vice president of design and creative capabilities.
Read More
Quantcast
Quantcast launches AI-driven, cookieless self-serve platform for advertiser accessibility
Posted on June 3, 2024
by MARKETECH APAC
The new offering from Quantcast offers a remedy for the changing environment of digital marketing, as old cookie-based advertising techniques are being phased out due to privacy concerns. With the support of the new platform, independent agencies and advertisers may transition to cookieless advertising...
Read More
IAS & Amazon
IAS announces expanded Amazon integration, to offer advertisers enhanced insights 
Posted on May 31, 2024
by MARKETECH APAC
Integral Ad Science, a global media measurement and optimization platform, has announced that it has expanded its reporting and insights to Amazon. Through a server-to-server (S2S) interaction on Amazon’s DSP, advertisers now have access to measurement coverage for campaigns across Amazon custom audiences...
Read More
No posts found

Posts pagination

Previous 1 2 … 33 34 35 36 37 … 118 119 Next

Most Recent Articles

UltraSuperNew unveils new positioning highlighting Japanese creativity’s reach globally
UltraSuperNew unveils new positioning highlighting Japanese creativity’s reach globally
June 5, 2025
Fatima Baduria
No posts found
New Apple China ads use humor to spotlight iPhone privacy features
June 5, 2025
Aliza Carmona
Agoda, Tourism Malaysia team up to boost MY’s tourism appeal via ‘Visit Malaysia 2026’
June 5, 2025
Teddy Cambosa
Paramount drops WPP Media in cost-cutting move linked to Skydance merger
June 4, 2025
Aliza Carmona
Vero boosts influencer marketing in PH with new appointment
June 4, 2025
Fatima Baduria
Australian brands struggle to harness martech and data amidst AI disruption
June 4, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin