Category: Global
This approach aims to disrupt the insights sector on a broad scale by integrating Kantar's AI capabilities with its expertise and extensive data to provide clients with an improved experience.
IPG Mediabrands, Interpublic Group's media and marketing solutions subsidiary, global adtech firm PubMatic, and SeenThis, an adaptive streaming firm, have signed a landmark deal to establish the Climate Action platform (CAM), the industry's first green advertising platform.
The LEGO Group has consistently connected with and inspired fans, families, and kids on the importance of play, launching campaigns as part of the “Rebuild the World” global platform, including “Play Unstoppable” and “Play is Your Superpower.”
Welcoming a new generation of travellers, Samsung has partnered with BBH Singapore for a new global campaign that positions the Galaxy S24 Ultra with Galaxy AI as the ultimate travel companion for the summer.
CLEAR, the male shampoo brand by Unilever, has teamed up with MullenLowe Singapore to unveil its newest mystery-themed campaign, starring two prominent football superstars as detectives cracking the case of hair woes.
Through this collaboration, OpenAI will gain access to current and historic content from TIME's extensive archives from the last 101 years to enhance its products and display in response to user inquiries—featuring a citation and link back to the original source on Time.com.
The first quarter of 2024 saw a 119% year-over-year rise in in-app revenue for finance applications, demonstrating their strong growth trend, especially in regions like Europe and LATAM. Moreover, this growth is being driven by technical breakthroughs, greater user spending and engagement, and targeted...
The report notes that on average, it takes 1.4 seconds of consumer attention to drive a 10% lift in brand awareness at the top of the engagement funnel. For mid-funnel results, however, a longer attention threshold is required: 1.6 seconds for consideration and 3.9 seconds for prompted recall. The level...
Through these efforts, Ant International reinforces its commitments towards MSME digitalisation and inclusion through the expansion of its services as well as new programs for skills development with industry partners.
This launch, done a year after the launch of his report into information integrity on digital platforms, has put forward a framework for coordinated international action to make information spaces safer and more humane, one of the most urgent tasks of our time.
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