Category: Global
Tools will help you systemise a success that you encountered before or help you overcome an issue you regularly have. Overall, all tools’ purpose is to reduce manual and ad-hoc work to save time but not only that otherwise it would be the same as a process.
Briantaisis a seasoned executive with 25 years of global, regional and local experience across marketing disciplines. He was most recently with Colgate-Palmolive as its global executive vice president of design and creative capabilities.
The new offering from Quantcast offers a remedy for the changing environment of digital marketing, as old cookie-based advertising techniques are being phased out due to privacy concerns. With the support of the new platform, independent agencies and advertisers may transition to cookieless advertising...
Integral Ad Science, a global media measurement and optimization platform, has announced that it has expanded its reporting and insights to Amazon. Through a server-to-server (S2S) interaction on Amazon’s DSP, advertisers now have access to measurement coverage for campaigns across Amazon custom audiences...
YouGov, the international online research data and analytics technology group, and advertising agency Havas have announced the expansion of their data partnership, which powers Havas' client insights.
Drink company SAPPE, has appointed popular K-pop boy band SEVENTEEN as its first global brand ambassador for its trademark fruit drink Mogu Mogu. In keeping with their assigned roles, the 13 members of SEVENTEEN will embody the concepts of 'Fun' and 'Lively' in relation to SAPPE's Mogu Mogu fruit ju...
Both Grether and Anderson will report to Diego Scotti, EVP and general manager fo consumer group and global marketing & communications at PayPal.
LG Electronics (LG) has launched its latest global campaign called ‘Optimism Your Feed’ which helps bring more balance to social media feeds with positive social media content.
It is also worth noting that the campaign follows the news in March this year that AliExpress became the first exclusive global e-commerce partner of said sporting event, which will happen from June 14 to July 14 in 10 host cities across Germany and will see 24 national teams compete.
As part of the What’s NEXT Interview series, MARKETECH APAC spoke with Marc Zander, global chief client officer at Teads, to learn more about the new strategies and insights in the new era of digital advertising.
