Category: Global
This enhancement to ‘Quality Attention’ continues IAS’s commitment to providing advertisers with expanded coverage across additional channels and formats. In addition to expanded environment support, the ‘Quality Attention’ model has improved accuracy of the correlation between attention scores and...
With ‘impact.com/advocate,’ brands can build flexible, fully automated referral marketing programs that are straightforward to manage and easy for their customers to use.
For the latest thought leadership in our "E-Commerce Marketing Series," Vikram Kharvi, CEO of Bloomingdale PR, discusses how AI has revolutionized e-commerce by enhancing customer experiences and stresses the need for balanced hyper-personalization to preserve the customers’ joy of shopping.
Publicis Groupe has entered into a definitive agreement to acquire Influential, the influencer marketing platform and company known for authentically connecting brands to audiences through the development, deployment, and optimisation of creator-driven digital campaigns.
Samsung has partnered with BBH Singapore to launch a global campaign for the Galaxy Watch Ultra, their first smartwatch designed for extreme performance and powered by Galaxy AI.
Web advertising company Taboola has announced the launch of its ‘Taboola for Audience’, a new AI-powered technology that empowers publishers to drive significantly more traffic.
Corona Cero, the first-ever global beer sponsor of the Olympic and Paralympic Games, has teamed up with advertising agency Grey for its latest ‘Golden Venues’ activation, transporting seats from the Olympic Games venues in Paris to iconic travel destinations across four continents.
In a new blog post by Anthony Chavez, VP at Privacy Sandbox at Google, he stated that this updated approach elevates user choice. Moreover, they also recognize that their proposed transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone...
GumGum, the global digital advertising platform known for its contextual-first approach, has bolstered its executive team by appointing Kerel Cooper as the new chief marketing officer (CMO).
His appointment reinforces Assembly's commitment to delivering transformative results for brands such as Lenovo, Marina Bay Sands, and Nike. Heathfield is based in Singapore and will report to Assembly APAC CEO Richard Brosgill.
