Category: Global
With expertise in digital marketing, Zepeda has handled senior roles prior to gaining her post at X.
After a competitive pitch organised by AAR, McCann Worldgroup, led by McCann London, has been appointed as the new global agency of record (AOR) for Peroni Nastro Azzurro, the premium Italian lager.
Quickplay provides over-the-top (OTT) product solutions for sports, operators, and media companies. With its availability in AWS Marketplace, it will allow OTT providers to adapt with changes in technology and consumer demand.
In an industry-first, the campaign offers the opportunity to be part of its emotive story, by utilising advanced AI capabilities so you can place yourself within the film and become the star. This reaffirms the airline’s dedication to placing customers at its very heart.
These new senior talents will play a key role in enhancing Flying Fish Lab’s capabilities and boosting its ability to further speed up growth.
Omnicom has unveiled the Omnicom Advertising Group (OAG), a new global entity that consolidates top creative networks BBDO, DDB, and TBWA with premier agencies from the Advertising Collective, including Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman.
Meta also clarified that Meta’s first-party AR effects will remain, and users will be able to access them on Facebook, Instagram and Messenger.
Taboola's Maximize Conversions, an AI-powered bidding technology, is now open to all advertisers.
British American filmmaker Indigo Bates has joined electriclime°’s director roster.
Netflix closed partnerships for a number of their upcoming films and series including fan-favourites ‘Squid Game,’ ‘Wednesday,’ ‘Outer Banks,’ ‘Happy Gilmore 2,’ ‘Ginny & Georgia,’ and ‘Love is Blind’ as well as deals around highly anticipated live events including WWE Raw, and the Christmas Day NFL...
