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Category: Global

Tupperware Brands officially files for bankruptcy
Tupperware Brands officially files for bankruptcy
Posted on September 19, 2024
by Teddy Cambosa
According to the brand, they will seek court approval to continue operating during the proceedings and remains focused on providing its customers with its products through Tupperware sales consultants, retail partners and online. 
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Multiple short attentive exposures to ad better than single occurrence of sustained attention: report
Multiple short attentive exposures to ad better than single occurrence of sustained attention: report
Posted on September 18, 2024
by Fatima Baduria
London, United Kingdom – Multiple instances of short attentive exposure to an advertisement are more effective at driving brand results than having a single exposure with sustained attention, research by Havas Media Network claims. According to the study, a viewer’s frequency of exposure to an advertisement...
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WE Communication’s latest health study highlights why reputation is more than just corporate ‘soft power’
WE Communications' latest health study highlights why reputation is more than just corporate ‘soft power’
Posted on September 18, 2024
by Teddy Cambosa
In said study, it highlighted that majority of physicians agree that disease-specific leadership (59%) and corporate reputation (58%) are very or extremely influential on which medicine they choose to prescribe. 
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the-battle-cats-anniv-campaign
Join the hunt for the Spy Cat in 'The Battle Cats’ thrilling anniversary campaign 
Posted on September 18, 2024
by Aliza Carmona
Video game company PONOS has launched a thrilling spy-themed campaign to celebrate the 10th anniversary of the English edition of its hit tower defence mobile game, ‘The Battle Cats,’ inviting players to uncover a mysterious double agent and save the celebration.
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OPPO, Discovery Channel celebrate cultural diversity in latest global initiative
OPPO, Discovery Channel celebrate cultural diversity in latest global initiative
Posted on September 17, 2024
by Fatima Baduria
To launch the initiative, photographer Jerome Teo met ethnic minority groups in Thailand to capture their weaving and music traditions.
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DP Global shows off McLaren F1 partnership in new film set in Singapore
DP World shows off McLaren F1 partnership in new film set in Singapore
Posted on September 17, 2024
by Teddy Cambosa
The film, aptly titled “Every Second Counts”, showcases the partnership’s dedication to excellence–through meticulous preparation and pushing the boundaries of elite performance–traits reflected by DP World in its ambition to transform the future of global trade.
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viooh-prdooh-study
Global prDOOH investment set to surge by 35% over next 18 months: report
Posted on September 17, 2024
by Aliza Carmona
Nearly one in three campaigns (27%) over the past 18 months have incorporated programmatic digital out-of-home (prDOOH), with this figure expected to increase to an average of 35% in the next 18 months, a recent study by VIOOH revealed.
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Global healthcare company Haleon selects PubMatic as supply optimisation partner
Global healthcare company Haleon selects PubMatic as supply optimisation partner
Posted on September 17, 2024
by Teddy Cambosa
PubMatic has been selected by Haleon as a preferred supply partner to increase efficiency and streamline access to video, display, and connected TV (CTV) inventory globally, while also making media investments more sustainable. 
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Virgin Active condemns wellness ‘fakefluencers’ in first global campaign
Virgin Active condemns wellness ‘fakefluencers’ in first global campaign
Posted on September 16, 2024
by Fatima Baduria
Instead of succumbing to misleading beliefs, the campaign encourages people to be healthy through a community of real people with realistic health goals and practices.
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Google’s confidential matching for advertisers aim to securely manage data privacy
Google’s confidential matching for advertisers aim to securely manage data privacy
Posted on September 16, 2024
by Teddy Cambosa
According to Google, the use of confidential computing means added protections for their customers’ information that are secure by default. Other technical assurances include transparency into a product’s code and the ability to receive proof, known as “attestation,” that data is processed as intend...
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